Company profile: Sellics
1.1 - Company Overview
Company description
- Provider of retail media optimization and analytics software for brands selling on Amazon and other marketplaces, offering advertising spend optimization, campaign automation, profit analytics, and market intelligence reporting. Services and tools include marketplace, display and video advertising optimization, PPC keyword management, and Perpetua for enhanced ad performance on Amazon, Walmart, and other marketplaces.
Products and services
- Market Intelligence Reporting: Customizable reporting tool that delivers insights into business and product performance across multiple channels and marketplaces for brands trading in the U.S. and Europe
- Perpetua: Automation-driven retail media software that enhances ad performance and growth on Amazon, Walmart, and other marketplaces through advanced automation and strategic execution
- Marketplace Advertising Optimization: Cross-marketplace platform that optimizes advertising campaigns across various marketplaces, focusing on advertising spend efficiency and impact to boost performance
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Sellics
Avari
HQ: Germany
Website
- Description: Provider of a predictive marketing platform that enables email personalization with realtime predictive content and social feeds for email.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ChannelEngine
HQ: The Netherlands
Website
- Description: Provider of a SaaS platform that connects brands, distributors, and retailers to international marketplaces and sales channels, automating selling with content syndication and control, advanced repricing, stock synchronization and management, and data & insights, plus automated order and return systems and an advanced management suite to optimize sales and maximize profit and reach.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Stitch Labs
HQ: United States
Website
- Description: Provider of online inventory control software for multichannel retail businesses, automatically syncing inventory, orders, and sales across channels to give a holistic view of operations, helping brands and retailers save time, make better decisions, and grow.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Stitch Labs company profile →
Sanderson
HQ: United Kingdom
Website
- Description: Provider of their own software solutions for multichannel retail, manufacturing, wholesale distribution and logistics, including Aptean ERP (inventory, project and manufacturing management), Aptean EAM (asset performance and maintenance), Aptean OEE (real-time manufacturing effectiveness), Aptean TMS (transport optimization), Aptean PLM (product lifecycle), and Aptean Respond (complaints management).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Weebly
HQ: United States
Website
- Description: Provider of website and eCommerce tools that let users create mobile‑optimized websites, blogs, and online stores via a drag‑and‑drop builder; manage inventory, orders, taxes, and product showcasing; and grow their business with integrated email marketing and SEO. Includes mobile management and a customer success team for support.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Weebly company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Sellics
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Sellics
2.2 - Growth funds investing in similar companies to Sellics
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4 - Top valuation comps for Sellics
4.2 - Public trading comparable groups for Sellics
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