Company profile: Trygr
1.1 - Company Overview
Company description
- Provider of eRetail media technology for e-commerce, offering eMerchandising, eRetail marketing, media monetization, and consulting. Solutions include marketing automation, audience segmentation, DSP/SSP-integrated supplier campaigns with audience extension, a real-time customer data platform with a 360-degree customer view, and AI-based widgets boosting product and brand visibility.
Products and services
- ERetail Media: DSP/SSP-integrated service that monetizes digital storefronts by managing and optimizing supplier campaigns, orchestrating platform integrations, and delivering audience extension to expand reach for e‑merchants
- Customer Data Platform: Real-time service that provides a 360-degree view of customer data, aggregating transaction, product, and brand datasets to sharpen insights and architect smarter eRetail marketing strategies
- EMerchandising: Automation-enabled service that optimizes online store browsing quality through personalized customer paths, marketing automation, and audience segmentation across the consumer’s online journey
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Trygr
12 ReTech
HQ: United States
Website
- Description: Provider of retail technology that unifies traditional and online commerce, managing licensed technologies and developing, installing, and operating proprietary solutions for the Unifying Shopping eXperience System (USXS), hosted on the 12 Mirror (interactive electronic mirrors) and the 12 Kiosk (interactive digital displays).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Expertmaker
HQ: Sweden
Website
- Description: Provider of integrated AI-driven automation and optimization solutions built on revolutionary AI technology and a scalable big data platform, automating and optimizing data-driven decisions and processes for retail, manufacturing, and the internet of things; offering an advanced AI platform powering point solutions and custom solutions.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Expertmaker company profile →
Printroom
HQ: United States
Website
- Description: Provider of backend printing, sales, and support services enabling photographers to spend more time behind the camera.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Mirakl
HQ: France
Website
- Description: Provider of a SaaS marketplace and dropship management platform for retailers and B2B, with solutions to launch and scale marketplaces: seller discovery and onboarding (Mirakl Connect), retail media (Mirakl Ads), AI personalization (Mirakl Target2Sell), unified payments and compliance (Mirakl Payout), and supplier catalog integration and quality (Mirakl Catalog Platform).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mirakl company profile →
Shopgate
HQ: United States
Website
- Description: Provider of a mobile-commerce-as-a-service platform enabling online retailers to create, maintain and optimize native apps and mobile websites for iPhone, iPad, Android smartphones and tablets. Includes an omnichannel suite integrating online and offline channels, shopping apps, real-time store availability, Click&Reserve, Click&Collect, and an in-store app for store operations.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Shopgate company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Trygr
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Trygr
2.2 - Growth funds investing in similar companies to Trygr
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4 - Top valuation comps for Trygr
4.2 - Public trading comparable groups for Trygr
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