Company profile: Lifecake

1.1 - Company Overview

Lifecake

Headquarter: United Kingdom

Founded: 20XX🔒

Employees: 100-500🔒

🌐 Website

Company description

Provider of a platform that enables parents to organise and back up digital memories and share them privately across phones, tablets, computers, and books.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Lifecake

BabyUniverse

HQ: United States Website

Description: Provider of online retail and content publishing services for the pregnancy, baby, and toddler marketplace.

Rationale: This competitor operates in a highly similar market segment with overlapping features.

Company type: Private company
Employees: ●●●●●
Total funding raised: $●●●m
Backers: ●●●●●●●●●●
Acquisitions: ●●

View full BabyUniverse company profile →

Little Me

HQ: United States Website

Description: Provider of stylish, fashionable, child-appropriate clothing for babies and young children.

Rationale: This competitor operates in a highly similar market segment with overlapping features.

Company type: Private company
Employees: ●●●●●
Total funding raised: $●●●m
Backers: ●●●●●●●●●●
Acquisitions: ●●

View full Little Me company profile →

Sprig Toys

HQ: United States Website

Description: Provider of eco-friendly children's toys, integrating creativity, smart design, quality manufacturing and earth-friendly materials to keep kids active while upholding responsible business practices and product satisfaction.

Rationale: This competitor operates in a highly similar market segment with overlapping features.

Company type: Private company
Employees: ●●●●●
Total funding raised: $●●●m
Backers: ●●●●●●●●●●
Acquisitions: ●●

View full Sprig Toys company profile →

BargainMax

HQ: United Kingdom Website

Description: Provider of toys, games, and kid's homewares via an online shop, including LEGO play sets and DC Comics, Disney, and Pokemon themed items; board games, escape room games, and puzzles; outdoor toys such as swings, slides, garden games, and bikes; STEM toys like Hexbug Robotics and Gravitrax; Nerf guns including blasters and super soakers; and collectables featuring Star Wars, Pokemon, and Fortnite merchandise.

Rationale: This competitor operates in a highly similar market segment with overlapping features.

Company type: Private company
Employees: ●●●●●
Total funding raised: $●●●m
Backers: ●●●●●●●●●●
Acquisitions: ●●

View full BargainMax company profile →

SmartLab Toys

HQ: United States Website

Description: Provider of STEAM toys and games delivering hands-on educational experiences that foster STEM abilities and creative thinking, enabling children and adults to learn and play together, supported by responsive customer service and a committed sales team.

Rationale: This competitor operates in a highly similar market segment with overlapping features.

Company type: Private company
Employees: ●●●●●
Total funding raised: $●●●m
Backers: ●●●●●●●●●●
Acquisitions: ●●

View full SmartLab Toys company profile →

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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Lifecake

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████

Key Products: ████████, ████████, ████████, ████████

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Buyer group 2: ████████ ████████

●● companies

Key Products: ████████, ████████, ████████, ████████

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Buyer group 3: ████████ ████████

●● companies

Key Products: ████████, ████████, ████████, ████████

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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Lifecake

Buyout Funds
50+ funds

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🔒 🇺🇸 Top US buyout funds investing in Lifecake's sector and industry vertical
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🔒 🇪🇺 Top Europe buyout funds in Lifecake's sector and industry vertical
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2.2 - Growth funds investing in similar companies to Lifecake

Growth Equity Funds
40+ funds

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🔒 🇺🇸 Top US growth equity funds investing in Lifecake's sector and industry vertical
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🔒 🇪🇺 Top Europe growth equity funds investing in Lifecake's sector and industry vertical
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4 - Top valuation comps for Lifecake

4.2 - Public trading comparable groups for Lifecake

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Comparable group 1: ████████ ████████
●● companies

Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████

Key Metrics: Avg EV/Revenue: ●.●x, Avg Growth: ●●%

Revenue growth

Median

15.7%

2025E

16.0%

2026E

EBITDA margin

Median

28.2%

2025E

28.6%

2026E

Cash EBITDA margin

Median

27.6%

2025E

28.0%

2026E

EV/Revenue

Median

8.4x

2025E

6.8x

2026E

EV/EBITDA

Median

28.9x

2025E

24.4x

2026E

EV/Cash EBITDA

Median

29.0x

2025E

25.5x

2026E

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Comparable group 2: ████████ ████████
●● companies

Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████

Key Metrics: Avg EV/Revenue: ●.●x, Avg Growth: ●●%

Revenue growth

Median

15.7%

2025E

16.0%

2026E

EBITDA margin

Median

28.2%

2025E

28.6%

2026E

Cash EBITDA margin

Median

27.6%

2025E

28.0%

2026E

EV/Revenue

Median

8.4x

2025E

6.8x

2026E

EV/EBITDA

Median

28.9x

2025E

24.4x

2026E

EV/Cash EBITDA

Median

29.0x

2025E

25.5x

2026E

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Comparable group 3: ████████ ████████
●● companies

Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████

Key Metrics: Avg EV/Revenue: ●.●x, Avg Growth: ●●%

Revenue growth

Median

15.7%

2025E

16.0%

2026E

EBITDA margin

Median

28.2%

2025E

28.6%

2026E

Cash EBITDA margin

Median

27.6%

2025E

28.0%

2026E

EV/Revenue

Median

8.4x

2025E

6.8x

2026E

EV/EBITDA

Median

28.9x

2025E

24.4x

2026E

EV/Cash EBITDA

Median

29.0x

2025E

25.5x

2026E

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4.3 - M&A Transactions similar to Lifecake

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA

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Frequently Asked Questions

About Lifecake

What does Lifecake do?

Lifecake is a provider of a platform that enables parents to organise and back up digital memories and share them privately across phones, tablets, computers, and books.

Who are Lifecake's competitors?

Lifecake's competitors and similar companies include BabyUniverse, Little Me, Sprig Toys, BargainMax, and SmartLab Toys.

Where is Lifecake headquartered?

Lifecake is headquartered in United Kingdom.

How many employees does Lifecake have?

Lifecake has 1,000 employees 🔒.

When was Lifecake founded?

Lifecake was founded in 2010 🔒.

What sector and industry vertical is Lifecake in?

Lifecake is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Lifecake

Who are the top strategic acquirers in Lifecake's sector and industry

Top strategic M&A buyers and acquirers in Lifecake's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Lifecake?

Top strategic M&A buyers groups and sectors for Lifecake include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Lifecake's sector and industry vertical

Which are the top PE firms investing in Lifecake's sector and industry vertical?

Top PE firms investing in Lifecake's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Lifecake's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Lifecake's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Lifecake's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Lifecake include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Lifecake's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Lifecake?

The key public trading comparables and valuation benchmarks for Lifecake include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Lifecake for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Lifecake with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Lifecake's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Lifecake with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Lifecake's' sector and industry vertical?

Access recent funding rounds and capital raises in Lifecake's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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