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Company profile: Norm

1.1 - Company Overview

Norm Logo

Norm

Headquarter: Sweden
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of virtual shopper research software, Simstore, in development since 2003 to understand shopper dynamics at the point of purchase in the FMCG industry.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Norm

Mogreet Logo

Mogreet

HQ: United States Website
  • Description: Provider of a text message marketing platform that delivers fully branded rich media via MMS to mobile devices, supporting marketers in entertainment, media, retail, consumer products, health care, and real estate, and available in over 175 countries; founded in 2006 and acquired by payvia in 2013.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Mogreet company profile →
FastSMS Logo

FastSMS

HQ: United Kingdom Website
  • Description: Provider of SMS messaging services and support to organizations.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full FastSMS company profile →
Opinion Capital Logo

Opinion Capital

HQ: United States Website
  • Description: Provider of website monetization services.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Opinion Capital company profile →
Decision Insight Logo

Decision Insight

HQ: United States Website
  • Description: Provider of shopper insights and retail strategy solutions that uncover shopper behaviors and motivations. Using proprietary virtual platforms for brick-and-mortar and eCommerce, including ShopperIQ, Digital.IQ, Price Predictor, and DiningIQ, they optimize aisle and merchandising, pricing, eCommerce, and menu strategies to improve brand impact, engagement, and sales.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Decision Insight company profile →
Innerscope Research Logo

Innerscope Research

HQ: United States Website
  • Description: Provider of audience and consumer insights using neuroscience-informed biometrics, helping marketers and Fortune 500 clients optimize brands, products, and communications by measuring emotional engagement to better understand consumer decision-making.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Innerscope Research company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Norm

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Buyer group 1: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Norm

2.2 - Growth funds investing in similar companies to Norm

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4 - Top valuation comps for Norm

4.2 - Public trading comparable groups for Norm

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4.3 - M&A Transactions similar to Norm

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Norm

What does Norm do?

Norm is a provider of virtual shopper research software, Simstore, in development since 2003 to understand shopper dynamics at the point of purchase in the FMCG industry.

Who are Norm's competitors?

Norm's competitors and similar companies include Mogreet, FastSMS, Opinion Capital, Decision Insight, and Innerscope Research.

Where is Norm headquartered?

Norm is headquartered in Sweden.

How many employees does Norm have?

Norm has 1,000 employees 🔒.

When was Norm founded?

Norm was founded in 2010 🔒.

What sector and industry vertical is Norm in?

Norm is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Norm

Who are the top strategic acquirers in Norm's sector and industry

Top strategic M&A buyers and acquirers in Norm's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Norm?

Top strategic M&A buyers groups and sectors for Norm include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Norm's sector and industry vertical

Which are the top PE firms investing in Norm's sector and industry vertical?

Top PE firms investing in Norm's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Norm's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Norm's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Norm's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Norm include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Norm's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Norm?

The key public trading comparables and valuation benchmarks for Norm include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Norm for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Norm with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Norm's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Norm with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Norm's' sector and industry vertical?

Access recent funding rounds and capital raises in Norm's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

Ready to Find the Right Buyers?

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