Company profile: Infusion Marketing Group
1.1 - Company Overview
Company description
- Provider of predictive data analytics and pay-for-performance marketing programs for community-focused banks and credit unions. Services include the PROFITGENERATOR Process, new relationship acquisition, onboarding, relationship expansion, opportunity assessment, and target market assessment, leveraging personalized, digital-first, multi-channel campaigns and results tracking to drive growth and retention.
Products and services
- New Relationship Acquisition: Employs predictive data analytics with multi-channel marketing campaigns to attract new customers or members for banks and credit unions
- PROFITGENERATOR® Process: Proprietary system engineered to increase revenue and long-term household retention through data analysis, targeted marketing campaigns, and results tracking for community-focused banks and credit unions
- Relationship Expansion: Systematic, digital-first program uses omni-channel marketing to communicate relevant messages to prioritized segments, aiming to expand customer or member relationships for banks and credit unions
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Infusion Marketing Group
Reg&Co
HQ: United Kingdom
Website
- Description: Provider of marketing and business consulting services, operating as an agency.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Hotwire
HQ: United Kingdom
Website
- Description: Provider of integrated communications and measurement architecture, located in London.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Goodby Silverstein & Partners
HQ: United States
Website
- Description: Provider of advertising services, including creative, design, brand strategy, research and analytics, media strategy, and production via its in-house studio eLevel. Produces digital, broadcast, print, and experiential content, with capabilities across video, audio, digital, and photography. Offers Brand Camp, an immersive, collaborative process to help leadership teams define and align brand essence.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Team 6ix
HQ: United Kingdom
Website
- Description: Provider of martech and content operations consulting services, delivering transformation and improvement initiatives.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Agital
HQ: United States
Website
- Description: Provider of digital marketing services—paid search, SEO, social media, display & programmatic advertising, marketplaces, email and SMS marketing, conversion rate optimization, and A/B testing—plus consulting (integrated marketing strategy, CDP, forecasting & modeling), traditional media & PR, data management & analytics, brand & creative, and web design & development.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Agital company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Infusion Marketing Group
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Infusion Marketing Group
2.2 - Growth funds investing in similar companies to Infusion Marketing Group
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4 - Top valuation comps for Infusion Marketing Group
4.2 - Public trading comparable groups for Infusion Marketing Group
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