Company profile: Raptive
1.1 - Company Overview
Company description
- Provider of ad management services to optimize ad delivery and revenue for creators; SEO and content optimization tools; email marketing strategies and resources; an affiliate commerce platform to monetize content; customizable A/B testing for ads and site experience; and site performance monitoring and optimization. Based in New York, New York.
Products and services
- Ad Management: Enterprise-grade service optimizing ad delivery and revenue for creators, managing ad serving and performance to maximize monetization
- Affiliate Commerce: Scalable platform that monetizes content through product links, enabling creators to incorporate affiliate links across content for commerce-driven monetization
- SEO and Content Optimization: Data-driven services and tools that increase website traffic and engagement by improving SEO performance and optimizing content for creator audiences
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Raptive
Harlow-HRK
HQ: United States
Website
- Description: Provider of comprehensive sales, marketing, analytical, and retail support services to consumer packaged goods manufacturers, with an emphasis on grocery products, focusing on helping clients sell their products through The Kroger Co., the largest independent grocer in the United States.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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CLX Europe
HQ: Italy
Website
- Description: Provider of global creative asset creation, management and delivery for luxury brands and major retailers, offering Media to Market services from print, store and retail to digital cross-media and social media content. Solutions include FLUiiD4® digital asset management, 3D-CGI, photo/video production, post-production, digital marketing optimization (CRM, loyalty), and marketplace optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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XYZ
HQ: United Kingdom
Website
- Description: Provider of event services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Marigold
HQ: United States
Website
- Description: Provider of marketing technology solutions to grow customer relationships, including: complex campaigns with personalized messaging and segmentation (Engage+); personalized loyalty programs with rewards beyond points (Loyalty); interactive data collection and engagement (Grow); real-time email personalization (Liveclicker); and email marketing with drag-and-drop and industry-tailored journeys (Campaign Monitor, Emma).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Advertising Week
HQ: United States
Website
- Description: Provider of the world’s premier annual New York City gathering for marketing and communications leaders, plus media and insights offerings including AWRadio, a Live365-powered audio platform focused on advertising and marketing, and Commerce Media Insights, insights and analysis on commerce media trends presented by Kinective Media in collaboration with United Airlines.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Advertising Week company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Raptive
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Raptive
2.2 - Growth funds investing in similar companies to Raptive
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4 - Top valuation comps for Raptive
4.2 - Public trading comparable groups for Raptive
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