Company profile: Advertiser Perceptions
1.1 - Company Overview
Company description
- Provider of research-based market intelligence for the advertising, marketing, and ad technology industries, delivering insights, analysis, and solutions to inform organizational, sales, and marketing decisions. Offerings include strategic market intelligence, brand tracking, syndicated insights, proprietary solutions, expert communities, and a self-serve Ad Insights Hub.
Products and services
- Strategic Market Intelligence: Delivers insights and recommendations that clarify advertising decision-makers’ opinions, plans, and motivations, enabling clients to align KPIs and business objectives
- Research-based
- Proprietary Solutions: Architects intelligence for specific business cases, including market opportunity studies and brand positioning
- Customized
- Ad Insights Hub: Offers self-serve access to comprehensive, objective insights, data, and analysis on advertising industry trends and media brands via an accessible hub
- Self-serve
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Advertiser Perceptions
Aleph
HQ: United Arab Emirates
Website
- Description: Provider of digital advertising solutions and payment services, connecting advertisers in over 140 growth markets with leading digital media platforms. Offers Wise.blue, a global AdTech tool for managing campaigns on platforms like X and Reddit; Aleph Payments for cross-border transactions linking digital inventory businesses to emerging markets; and Digital Ad Expert training.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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View full Aleph company profile →
Sodes
HQ: Italy
Website
- Description: Provider of social media marketing, web design, web app development, training, event management, and public administration services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sodes company profile →
Ad Results Media
HQ: United States
Website
- Description: Provider of creator-based audio and video influencer advertising services, including podcast advertising (host-read and pre-produced), video podcast endorsements, terrestrial and SiriusXM radio advertising, streaming audio advertising on platforms like Spotify and Pandora, programmatic media buying, and advanced audience targeting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Ad Results Media company profile →
Vibrant Media
HQ: United States
Website
- Description: Provider of contextual marketing and advertising solutions that connect consumers with engaging cross-platform content and brand experiences. Offerings include contextual ads delivered from words, images, and video in a premium native environment; NLP-based semantic, sentiment and emotional tone detection; curated machine learning, real-time dynamic content protection, and custom curated marketplaces for display, video and native.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Vibrant Media company profile →
Clear Channel Outdoor
HQ: United States
Website
- Description: Provider of out-of-home advertising solutions, including billboards and digital displays across markets and airports, airport and transit media, and creative services. Offers CCO RADAR data tools using mobile location data to plan, optimize, and measure campaigns, plus audience-targeting research. In Baltimore, partners with MEMA to deliver emergency messaging via digital billboards.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Clear Channel Outdoor company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Advertiser Perceptions
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Advertiser Perceptions
2.2 - Growth funds investing in similar companies to Advertiser Perceptions
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4 - Top valuation comps for Advertiser Perceptions
4.2 - Public trading comparable groups for Advertiser Perceptions
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