Company profile: The Marketing Practice
1.1 - Company Overview
Company description
- Provider of international B2B marketing services, including Argus, a demand orchestration and account intelligence tool delivering campaign visibility, data validation, and enriched account-based insights; demand generation to create quality leads and meetings; B2B branding; digital experience services; and full-funnel growth from brand strategy to demand generation and account-based marketing.
Products and services
- Full-Funnel Growth: A full-funnel approach combining B2B specialists to architect growth across the entire sales funnel, spanning brand strategy, demand generation, and account-based marketing
- Demand Generation Services: An integrated service set that produces leads and meetings aligned to strategic priorities, using marketing to create quality leads that convert to customers
- Argus: A B2B-focused demand orchestration and account intelligence tool that delivers campaign visibility, performs data validation, and enriches account-based insights for sales and marketing teams
Key contacts
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Financial details
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1.2 - Competitors and similar companies to The Marketing Practice
Sia Partners
HQ: Canada
Website
- Description: Provider of next-generation consulting services focused on delivering competitive value and tangible results to clients.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Visible Impact
HQ: United States
Website
- Description: Provider of B2B marketing services specializing in full-funnel messaging, content, and enablement. Offers go-to-market strategy, unified messaging across channels, sales activation, creation of actionable assets, support for vertical expansion, and partner enablement to enhance market performance.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Visible Impact company profile →
McKinney
HQ: United States
Website
- Description: Provider of marketing services that connect companies to customers, including comprehensive media planning and activation, billing, trafficking, reporting and optimization; brand strategy; audience definition; social media management; influencer marketing; and communication strategy to address business challenges and drive growth.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full McKinney company profile →
NewPoint Media
HQ: United States
Website
- Description: Provider of targeted media solutions integrating print and digital distribution to deliver integrated advertising and marketing services. Brands include Homes & Land and The Real Estate Book. Offers marketing for real estate professionals across print, digital, mobile, and direct mail to generate leads and enhance property visibility, plus EZAdsPro, a drag-and-drop platform for simplified digital publishing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NewPoint Media company profile →
Brandon
HQ: Italy
Website
- Description: Provider of B2B marketplace sales technologies and services for Fashion, Home & Living and Design, including product procurement based on marketplace demand, online store creation and enhancement, proprietary platforms integrating marketplaces with clients/suppliers, tailored advertising plan definition and campaign optimization, and a free academy for marketplace sales; supports selling on Amazon, Zalando, Cdiscount, Bol, and other global marketplaces.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Brandon company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for The Marketing Practice
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to The Marketing Practice
2.2 - Growth funds investing in similar companies to The Marketing Practice
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4 - Top valuation comps for The Marketing Practice
4.2 - Public trading comparable groups for The Marketing Practice
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