Company profile: Aurora Innovations
1.1 - Company Overview
Company description
- Provider of organic gardening products, including Roots Organics soils and media (potting soil, coco coir, perlite blends), liquid and dry nutrients and supplements, soil amendments (guanos, rock phosphates, microbial inoculants), Soul Sensei liquid nutrients for grow, bloom and micro stages, Soul Media soilless mixes, and Procision Perlite for aeration and drainage.
Products and services
- ROOTS ORGANICS DRY NUTRIENTS & AMENDMENTS: Produces dry-form nutrient products and soil amendments, including various guanos, rock phosphates, and microbial inoculants, to enhance plant growth in organic gardening
- ROOTS ORGANICS LIQUID NUTRIENTS & SUPPLEMENTS: Delivers liquid-form plant nutrition and supplements for growth, with targeted products for different growth stages and specific nutrient requirements in organic gardening
- ROOTS ORGANICS SOIL & MEDIA: Supplies organic-focused potting soil, coco coir, and perlite blend media engineered for organic gardening, offering varied compositions tailored by media type
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Aurora Innovations
Northern Seed
HQ: United States
Website
- Description: Provider of quality seeds, seed treatment, and services to growers, supporting their supply to millers and end users with the highest quality grain, with a goal to deliver the highest value for your dollar through quality selection and reasonable prices.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Reed & Perrine
HQ: United States
Website
- Description: Provider of fertilizers, pesticides, fungicides, grass seed, erosion control products, lime and gypsum, outdoor lighting, paver accessories, and related landscape supplies for lawn care, golf, municipal, farm, and landscape contractors.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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American Vanguard
HQ: United States
Website
- Description: Provider of chemical and biological solutions for agricultural and commercial uses, including crop protection, pest control, turf and ornamental, public health, and human and animal protection. Offers SIMPAS and SmartBox+ application systems, RFID-enabled SmartCartridge containers, ULTIMUS traceability technology, and GreenSolutions biofertilizers, biostimulants, biopesticides, and specialty nutritionals.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Heavy 16
HQ: United States
Website
- Description: Provider of potent, streamlined plant nutrient solutions for professional growers, utilizing highest-grade ingredients concentrated into complex blends to create a nutrient regimen that drives quality results on every harvest.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Heavy 16 company profile →
Emmerson
HQ: United Kingdom
Website
- Description: Provider of potash mineral development and exploration focused on the Khemisset Potash Project in Northern Morocco, which has a large JORC Resource Estimate and significant exploration potential, targeting approximately 810,000 tonnes of K60 MOP per year at steady state over an initial 19-year mine life. The company is partnering with a global renewable energy company.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Emmerson company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Aurora Innovations
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Aurora Innovations
2.2 - Growth funds investing in similar companies to Aurora Innovations
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4 - Top valuation comps for Aurora Innovations
4.2 - Public trading comparable groups for Aurora Innovations
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