Company profile: Whole Earth Brands
1.1 - Company Overview
Company description
- Provider of plant-based sweeteners, flavor enhancers, and natural, clean-label alternatives that enable healthier lifestyles. Offers zero- and low-calorie sugar substitutes and related products across Whole Earth Sweetener, Wholesome (organic, fair-trade sweeteners), Swerve (baking mixes), Equal, Canderel (including low-calorie jams and chocolates), and Pure Via.
Products and services
- Swerve: Produces plant-based sugar alternatives and baking mixes, including granular, confectioner, and brown sugar replacements for baking and desserts
- Wholesome: Delivers fair-trade certified sweeteners spanning sugar, honey, agave nectar, molasses, and allulose for ethically sourced baking and beverage applications
- Whole Earth Sweetener: Offers a range of zero-calorie, sugar-free, keto-friendly plant-based sweeteners for enhancing beverages and baking, supporting wellness-focused consumption without compromising taste
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Whole Earth Brands
Sunrise Growers
HQ: United States
Website
- Description: Provider of organic and conventional frozen fruit products, including pure fruit smoothies made by freezing peak-season fruit and blending with natural fruit purees, available at Walmart Supercenters nationwide.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Molino Favero
HQ: Italy
Website
- Description: Provider of pre-cooked and pre-gelatinized flour mixes and semifinished flours for the food industry, operating a production facility for processing these ingredients.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Palsgaard
HQ: Denmark
Website
- Description: Provider of stabilizers and emulsifiers for bakery, confectionery, dairy and sauces, enhancing texture, stability and shelf-life while reducing fat and sugar. Supplies plant-based, food-grade Einar polymer additives for packaging (anti-fog, anti-static, mould release), personal care emulsifiers and oil-thickeners, Einar 981 for PP/PE anti-fouling, and Einar 611 bio-based anti-fog.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Stryhns
HQ: Denmark
Website
- Description: Provider of liver pâté, salads, and deli items under brands such as Stryhn's Leverpostej, Graasten Salater, and K-Salat, serving retail and foodservice sectors; part of the Norwegian food conglomerate Agra.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Stryhns company profile →
Romix Foods
HQ: United Kingdom
Website
- Description: Provider of bakery recipes as a food production company.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Romix Foods company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Whole Earth Brands
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Whole Earth Brands
2.2 - Growth funds investing in similar companies to Whole Earth Brands
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4 - Top valuation comps for Whole Earth Brands
4.2 - Public trading comparable groups for Whole Earth Brands
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