Company profile: Niantic
1.1 - Company Overview
Company description
- Provider of reality platforms and AR games that encourage outdoor activity, exploration, and face-to-face social interaction. Products include Pokémon GO, Pikmin Bloom, Monster Hunter Now, and Ingress; tools include Lightship VPS for precise visual positioning and mapping and Scaniverse for creating and sharing 3D maps. Focused on mapping and security for current and future AR hardware generations.
Products and services
- Lightship VPS: A precision-mapped visual positioning system that enhances augmented reality experiences by precisely mapping and understanding the physical world
- Pokémon GO: A mobile, location-based game using augmented reality to let players capture and interact with virtual creatures at real-world locations, fostering movement and face-to-face social engagement
- Scaniverse: A 3D-mapped platform enabling users to create and share 3D maps of their surroundings for augmented reality applications
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Niantic
Backflip Studios
HQ: United States
Website
- Description: Provider of mobile game development and publishing for iOS and Android, focused on innovative titles for casual gamers. Popular releases include Paper Toss and Ragdoll Blaster, with initial iPhone titles ranked top 5 in Apple's paid or free app store lists.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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HQ: United States
Website
- Description: Provider of mobile app development, creating various apps for Android and iOS users, including puzzle-related titles such as Bingo Heaven - FREE BINGO GAM.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Everguild
HQ: United Kingdom
Website
- Description: Provider of polished mobile CCGs from an independent game studio operating from the UK and Spain.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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PlayFusion
HQ: United Kingdom
Website
- Description: Provider of video games and a mixed reality technology platform that fuses video games, robotics, toys, and trans-media entertainment; currently developing original IP including Ascendant Infinity, a squad-based tactical first-person shooter set in a dynamic BioPunk world.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Tangelo Games
HQ: Spain
Website
- Description: Provider of social casino and mobile gaming, developing and operating titles such as Mundigames, a multiplayer community for culturally relevant traditional and board games; Monster Tales, a mobile RPG combining jigsaw and match-3 puzzles; Best Casino Legends, an online casino with a variety of slots and VIP rewards; and Best Casino Slots Game, a social casino app with classic slots, tournaments, and daily bonuses.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Niantic
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Niantic
2.2 - Growth funds investing in similar companies to Niantic
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4 - Top valuation comps for Niantic
4.2 - Public trading comparable groups for Niantic
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