Company profile: Honk
1.1 - Company Overview
Company description
- Provider of digital-first roadside assistance via mobile web and app, offering towing (flatbed and exotic), tire changes, lockouts, fuel delivery, and battery assessments, plus specialized services for motorcycles, EVs, and RVs. Also provides accident management, catastrophe event vehicle logistics, bulk vehicle logistics with intelligent dispatch, and digital reimbursement solutions, with location and ETA tracking of tow trucks.
Products and services
- Accident Management: Digital-tool-driven processes streamline post‑collision handling with efficient vehicle release and precise on‑scene data capture, enabling faster turnover and accurate records for incident response
- Roadside Assistance: Digital-first services for light and medium‑duty vehicles deliver towing, flatbeds, exotic transports, tire changes, lockouts, fuel delivery, battery assessments, ordered via app or mobile web with ETA tracking
- Specialized Vehicle Services: Custom-dispatched roadside assistance for motorcycles, EVs, and RVs, built with digital integrations and tailored workflows to accommodate vehicle-specific requirements
Key contacts
🔒
🔒
Financial details
🔒
1.2 - Competitors and similar companies to Honk
UTV Canada
HQ: Canada
Website
- Description: Provider of a family-run company built out of passion and commitment to the lifestyle.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full UTV Canada company profile →
Strobes R Us
HQ: United States
Website
- Description: Provider of aftermarket emergency vehicle accessories and specialty upfits, designing and installing custom lighting and upfit solutions for fleets in law enforcement, Department of Transportation, security, funeral, towing, and utility services. Offerings include emergency vehicle lighting, interior accessories, exterior upfits, arrow boards (stick style, motorized, outline style, board style), and backup camera systems.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Strobes R Us company profile →
Salvage Direct
HQ: United States
Website
- Description: Provider of online auction services facilitating the efficient sale of salvage vehicles from auto insurers to licensed vehicle dismantlers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Salvage Direct company profile →
Marshmallow
HQ: United Kingdom
Website
- Description: Provider of insurtech services enabling customers to customize their insurance policies. Marshmallow controls the entire value chain—from sign-up and pricing through to claims—to deliver an exceptional customer experience. Operating in an archaic industry worth trillions of dollars, the company started with car insurance in the UK.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Marshmallow company profile →
Autotrader
HQ: United States
Website
- Description: Provider of an online marketplace for buying and selling new, certified, and used cars, offering vehicle listings with price, mileage, and feature details; a trade-in value tool; price alerts for changes or matching searches; and At Home Services including video walkarounds, test drives at home, online paperwork, and local home delivery.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Autotrader company profile →
🔒
2.M&A buyers
2.1 Potential strategic acquirers in the sector
🔒
🔒
🔒
🔒
View all strategic buyers with complete profiles
Start Free Trial →
2.2 - Strategic buyer groups for Honk
🔒
Buyer group 1: ████████ ████████
●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
🔒
View all companies in this group
Request Free Trial Now →
🔒
Buyer group 2: ████████ ████████
●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
🔒
View all companies in this group
Request Free Trial Now →
🔒
Buyer group 3: ████████ ████████
●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
🔒
View all companies in this group
Request Free Trial Now →
🔓 Unlock all detailed buyer group breakdowns with complete company profiles
Start Free Trial →
3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Honk
2.2 - Growth funds investing in similar companies to Honk
🔒
View all growth equity funds with complete profiles
Start Free Trial →
4 - Top valuation comps for Honk
4.2 - Public trading comparable groups for Honk
🔓 Unlock all public trading comparable groups with complete valuation data
Start Free Trial →