Company profile: DealerOn
1.1 - Company Overview
Company description
- Provider of website and marketing solutions for car dealerships, including the Cosmos website platform with responsive technology and enhanced lead documentation to maximize leads; SEO to keep dealership sites high in local Google results; digital advertising via major platforms to boost leads and sales; DealerOn Signals for per‑visitor content without login or third‑party cookies; SRP upgrades; and an Advanced Listings Manager to streamline content and strengthen SEO.
Products and services
- Digital Advertising: DealerOn architects digital advertising products that increase client leads and sales through partnerships with major digital platforms (multi-platform)
- SEO: DealerOn delivers SEO services focused on keeping dealership sites at the top of Google’s rankings for local car buyers (local-optimized)
- Cosmos Website Platform: DealerOn engineers a website platform for car dealerships to maximize leads with responsive technology and additional features for enhancing lead documentation (responsive)
Key contacts
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Financial details
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1.2 - Competitors and similar companies to DealerOn
JNPSoft
HQ: Canada
Website
- Description: Provider of cataloging solutions and services for the automotive aftermarket industry.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full JNPSoft company profile →
BizzyCar
HQ: United States
Website
- Description: Provider of AI-driven automated service recall management software for dealerships, identifying and prioritizing vehicles with open recalls across consumer-owned, fleet, and lot inventory; contacting owners via text and scheduling repair appointments directly into dealership systems, with a mobile service app for scheduling, routing, and workflow optimization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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DealerSocket
HQ: United States
Website
- Description: Provider of automotive CRM and dealership training for auto dealers, offering CRM to automate sales and marketing, Inventory+ for data-driven inventory management, IDMS for independent and Buy Here Pay Here dealers, DealerFire responsive websites and digital marketing, PrecisePrice digital retail for online deal configuration, and RevenueRadar equity mining to identify sales opportunities.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full DealerSocket company profile →
ASA Automotive Systems
HQ: United States
Website
- Description: Provider of software for independent tire dealers and automotive service providers, including GTX end-to-end management, retail/wholesale/commercial tire business management, retread management, and real-time inventory systems. Solutions centralize accounting, POS, inventory, sales, reporting, manage orders and fleet maintenance, and integrate with warehouse and manufacturer systems (e.g., Goodyear GTRACS, Bridgestone BASys).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ASA Automotive Systems company profile →
Fullpath
HQ: United States
Website
- Description: Provider of the automotive industry’s leading Customer Data and Experience Platform (CDXP), enabling dealers to unify siloed first-party data and leverage it to create hyper-personalized customer experiences, turning first-party data into customers for life.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Fullpath company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for DealerOn
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to DealerOn
2.2 - Growth funds investing in similar companies to DealerOn
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4 - Top valuation comps for DealerOn
4.2 - Public trading comparable groups for DealerOn
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