Company profile: Affinitiv
1.1 - Company Overview
Company description
- Provider of marketing technology exclusively serving automotive manufacturers (OEMs), dealership groups, and dealers, enabling customers to produce, manage, measure, and optimize multi-channel communications to drive brand loyalty and revenue. Offerings include DealerLens, Tech Video, retention marketing, sales conversion tools, service lane solutions, and shopper identification.
Products and services
- Retention Marketing: Creates multi-channel, technology-driven communications with precisely timed messages to establish long-term customer loyalty and increase revenue across dealership groups, OEMs, and individual dealers
- DealerLens: Engineers an integrated data platform unifying dealership sales, service, and marketing data, delivering KPI dashboards and insights through automated data analysis to guide performance across the dealership
- Shopper Identification: Builds data-driven technology to identify website visitors and discern their interests and buying intent using analysis, enabling targeted marketing
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Affinitiv
Awardit
HQ: Sweden
Website
- Description: Provider of loyalty and reward programs based on digital reward currencies for B2B and B2C businesses. Offerings include loyalty programs; customizable gift card solutions; digital reward systems for customer and employee incentives that facilitate customer recruitment and data collection; motivation programs; pre-paid card solutions (including Paygoo) usable globally where Mastercard is accepted; and a reseller network across Nordic online and retail channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Spring Marketplace
HQ: United States
Website
- Description: Provider of retail marketing solutions that connect digital channels to in-store revenue for the first time.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Ambassador
HQ: United States
Website
- Description: Provider of automated, scalable referral, partner, influencer, and affiliate marketing programs, offering customer acquisition tools for tracking and management, customer retention and loyalty capabilities, and an end-to-end platform to create, track, and manage custom referral programs that reward customers for promoting products online.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Fivestars
HQ: United States
Website
- Description: Provider of a payment and loyalty platform for local businesses, offering marketing, point of sale, and business development services. Solutions include customer acquisition via a shopper network, automated payment processing with customer database building, a digital rewards program for retention, targeted promotional offers to drive visits, and marketing automation to boost sales.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MyGravity
HQ: United Kingdom
Website
- Description: Provider of an integrated loyalty and digital marketing platform that builds trust between businesses and consumers, combining loyalty apps and web plugins with a SaaS suite for surveys, analytics, and digital marketing, built on consumer data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MyGravity company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Affinitiv
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Affinitiv
2.2 - Growth funds investing in similar companies to Affinitiv
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4 - Top valuation comps for Affinitiv
4.2 - Public trading comparable groups for Affinitiv
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