Company profile: Novi Connect
1.1 - Company Overview
Company description
- Provider of an AI-powered platform that ingests proprietary chemical data from manufacturers and suppliers to build trade-material profiles, enabling brands and formulators to manage product lifecycle (formulation, ingredient discovery, procurement, compliance), access an ingredient marketplace, vet against retailer/regulatory standards, connect with suppliers, and match with contract manufacturers.
Products and services
- Novi Platform: AI-driven SaaS that architects product lifecycle management, creating trade-material chemical profiles and enabling formulation, ingredient discovery, procurement, compliance, and assessment of existing ingredients to find safer alternatives
- Regulatory and Compliance Services: Retailer-compliant tools that vet formulations against multiple regulatory and retailer standards, recommending alternative ingredients and ensuring adherence to Ulta, Sephora, and Credo requirements
- Ingredient Marketplace: E-commerce-grade platform where brands and formulators discover, sample, and purchase supplier ingredients with free samples, click-to-buy shopping, and integrated order tracking
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Novi Connect
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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SellerX
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
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Printavo
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
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Kahuna
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- Description: Provider of solutions that help leading digital marketplace brands deliver highly personalized experiences to every buyer and seller.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
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Boosted Commerce
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- Description: Provider of a CPG platform that acquires, invests in, and scales Amazon and Shopify-based brands and private-label FBA businesses, complemented by original product development. Offers streamlined acquisitions, brand portfolio management, a Seller Circle support program, a resource center, and a JV with NR Instant Produce to extend food, sustainability, and wellness brands to 30 countries and consumer healthcare expertise.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Novi Connect
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Novi Connect
2.2 - Growth funds investing in similar companies to Novi Connect
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4 - Top valuation comps for Novi Connect
4.2 - Public trading comparable groups for Novi Connect
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