Company profile: Brooklinen
1.1 - Company Overview
Company description
- Provider of bed and bath linens, loungewear, and bedding including sheets and pillows, plus duvet covers, comforters, and pillowcases, offered in sets and bundles (Core Sheet Set, Hardcore Bundle) and materials such as Luxe Sateen, Classic Percale, Washed Linen, and Heathered Cashmere. Produces quality bedding at a fair price by cutting out middlemen and eliminating wholesaling, physical storefronts, and designer licensing fees.
Products and services
- Hardcore Bundle: A modular bedding assembly combining a Core Sheet Set, duvet cover, four pillowcases, a comforter, two pillows, and laundry detergent for complete, coordinated bedroom outfitting
- Luxe Sateen Sheets: A premium-grade, 100% long-staple cotton set with a 480 thread count engineered for a soft, smooth finish and elevated sateen handfeel
- Core Sheet Set: A four-piece bedding component comprising a fitted sheet, flat sheet, and two pillowcases, architected to establish the everyday base layer for any bed
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Brooklinen
Evidea
HQ: Turkey
Website
- Description: Provider of home products through an e-commerce site and chain of stores, offering home furniture (TV units, wardrobes, multipurpose cabinets), kitchen appliances, home textiles (duvet sets, towels, bath mats), bathroom accessories, kitchen utensils, and decorative accessories (vases, photo frames, wall clocks). Delivers quality, easy-to-assemble products at reasonable prices with a focus on customer experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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BrightNest
HQ: United States
Website
- Description: Provider of a free online resource offering homeowners tips, tools and motivation to keep their homes in great shape, along with a product for real estate professionals designed to help increase repeat business and referrals.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Displate
HQ: Poland
Website
- Description: Provider of magnet-mounted metal posters via a global marketplace and manufacturer, where content creators sell their designs and customers buy uncommon products with graphics they love. Offers posters across gaming, anime, comics, TV shows, sports, and humor, and partners with brands such as Marvel and DC Comics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Oden Gallery
HQ: Canada
Website
- Description: Provider of a curated space for lovers of North American handcrafted home decor and furnishings to source pieces and connect to artisans.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Oden Gallery company profile →
Wescover
HQ: United States
Website
- Description: Provider of a curated marketplace to discover and buy original art and design from independent makers, including custom, made-to-order, and ready-to-ship pieces. Offers trade team support for sourcing art in commercial spaces, Wescover Credit rewards, creator spotlights editorial content, custom commissions, and Shopify integration for creators.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Wescover company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Brooklinen
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Brooklinen
2.2 - Growth funds investing in similar companies to Brooklinen
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4 - Top valuation comps for Brooklinen
4.2 - Public trading comparable groups for Brooklinen
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