Company profile: Primary
1.1 - Company Overview
Company description
- Provider of kids' clothing focused on high-quality, affordable essentials and a better shopping experience for busy parents. Offers thoughtfully designed, inclusive apparel that avoids trends, without logos, slogans, or sequins.
Products and services
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Key contacts
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Financial details
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1.2 - Competitors and similar companies to Primary
Outlier
HQ: United States
Website
- Description: Provider of technical fabrics and fashionable performance clothing. Based in Brooklyn, offerings include durable five-pocket pants like Slim Dungarees and Postdenim Looseleans, wide flowing Italodrill Newflows, the multi-pocket Injex Carryvest, rugged-yet-supple Duckcloth Jobjacket, and the structured Co/rib Henley.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Outlier company profile →
Stella & Dot
HQ: United States
Website
- Description: Provider of fashion jewelry, costume jewelry, and accessories sold via an online social selling model, including charms, personalized items, and customizable accessories. Offers free shipping on US orders over $100, easy returns and exchanges, a rewards program for VIP customers and brand ambassadors, and charitable programs supporting women and children.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Stella & Dot company profile →
PJ Salvage
HQ: United States
Website
- Description: Provider of luxury essentials from a California contemporary brand focused on a comfy, casual lifestyle, offering PJ sets, loungewear, sleepwear, slides and slippers, and mystery PJ sets for lounging and sleeping.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PJ Salvage company profile →
Eloquii
HQ: United States
Website
- Description: Provider of online plus size women's fashion, clothing, and accessories, designing trend-leading fast fashion apparel in sizes 14–28 under its own brand. Offerings include dresses, workwear, outerwear, jeans, swimwear, and tops. Founded in 2012, headquartered in New York, New York and Columbus, Ohio.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Eloquii company profile →
Sympli
HQ: Canada
Website
- Description: Provider of women’s wear, designing, manufacturing, marketing, and wholesaling the Sympli and Sympli Grand lines under the Sympli label.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sympli company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Primary
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Primary
2.2 - Growth funds investing in similar companies to Primary
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4 - Top valuation comps for Primary
4.2 - Public trading comparable groups for Primary
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