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Company profile: Primary

1.1 - Company Overview

Primary Logo

Primary

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of kids' clothing focused on high-quality, affordable essentials and a better shopping experience for busy parents. Offers thoughtfully designed, inclusive apparel that avoids trends, without logos, slogans, or sequins.

Products and services

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Key contacts

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Financial details

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1.2 - Competitors and similar companies to Primary

Outlier Logo

Outlier

HQ: United States Website
  • Description: Provider of technical fabrics and fashionable performance clothing. Based in Brooklyn, offerings include durable five-pocket pants like Slim Dungarees and Postdenim Looseleans, wide flowing Italodrill Newflows, the multi-pocket Injex Carryvest, rugged-yet-supple Duckcloth Jobjacket, and the structured Co/rib Henley.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Outlier company profile →
Stella & Dot Logo

Stella & Dot

HQ: United States Website
  • Description: Provider of fashion jewelry, costume jewelry, and accessories sold via an online social selling model, including charms, personalized items, and customizable accessories. Offers free shipping on US orders over $100, easy returns and exchanges, a rewards program for VIP customers and brand ambassadors, and charitable programs supporting women and children.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Stella & Dot company profile →
PJ Salvage Logo

PJ Salvage

HQ: United States Website
  • Description: Provider of luxury essentials from a California contemporary brand focused on a comfy, casual lifestyle, offering PJ sets, loungewear, sleepwear, slides and slippers, and mystery PJ sets for lounging and sleeping.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full PJ Salvage company profile →
Eloquii Logo

Eloquii

HQ: United States Website
  • Description: Provider of online plus size women's fashion, clothing, and accessories, designing trend-leading fast fashion apparel in sizes 14–28 under its own brand. Offerings include dresses, workwear, outerwear, jeans, swimwear, and tops. Founded in 2012, headquartered in New York, New York and Columbus, Ohio.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Eloquii company profile →
Sympli Logo

Sympli

HQ: Canada Website
  • Description: Provider of women’s wear, designing, manufacturing, marketing, and wholesaling the Sympli and Sympli Grand lines under the Sympli label.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Sympli company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Primary

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Buyer group 1: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Primary

2.2 - Growth funds investing in similar companies to Primary

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4 - Top valuation comps for Primary

4.2 - Public trading comparable groups for Primary

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4.3 - M&A Transactions similar to Primary

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Primary

What does Primary do?

Primary is a provider of kids' clothing focused on high-quality, affordable essentials and a better shopping experience for busy parents. Offers thoughtfully designed, inclusive apparel that avoids trends, without logos, slogans, or sequins.

Who are Primary's competitors?

Primary's competitors and similar companies include Outlier, Stella & Dot, PJ Salvage, Eloquii, and Sympli.

Where is Primary headquartered?

Primary is headquartered in United States.

How many employees does Primary have?

Primary has 1,000 employees 🔒.

When was Primary founded?

Primary was founded in 2010 🔒.

What sector and industry vertical is Primary in?

Primary is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Primary

Who are the top strategic acquirers in Primary's sector and industry

Top strategic M&A buyers and acquirers in Primary's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Primary?

Top strategic M&A buyers groups and sectors for Primary include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Primary's sector and industry vertical

Which are the top PE firms investing in Primary's sector and industry vertical?

Top PE firms investing in Primary's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Primary's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Primary's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Primary's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Primary include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Primary's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Primary?

The key public trading comparables and valuation benchmarks for Primary include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Primary for public valuation benchmarks?

Our platform tracks detailed public trading comparable groups and valuation benchmarks for Primary with complete valuation multiples, growth metrics, and profitability data. Access the full database to benchmark your company against relevant public comparables.

What are recent M&A transactions in Primary's sector and industry vertical?

Our platform tracks relevant M&A transactions comparables and valuation benchmarks for Primary with complete deal terms, valuation multiples, and strategic rationale. Access the full database to benchmark pricing and identify active acquirers.

What are recent capital raises and funding rounds in Primary's' sector and industry vertical?

Access recent funding rounds and capital raises in Primary's sector and industry vertical including growth equity, venture capital, and buyout investments. Our database includes round size, lead investors and valuations.

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