Company profile: Novakid
1.1 - Company Overview
Company description
- Provider of online English (ESL) education for children aged 2–14, delivering 25-minute virtual lessons with certified teachers focused on vocabulary, grammar, pronunciation, reading, writing, and speaking. Offers a CEFR-aligned curriculum, intensive speaking courses, and personalized learning, plus the Novakid Game World for engagement and a parent app to manage schedules, track progress, and notifications.
Products and services
- CEFR-aligned Curriculum: Architects a curriculum aligned with the Common European Framework of Reference for Languages, catering to different English proficiency levels for children
- Online English Lessons: Delivers 25-minute virtual classroom-based sessions with certified teachers, improving vocabulary, grammar, pronunciation, reading, writing, and speaking
- Personalized Learning Experience: Engineers tailored lessons adjusted to each child's progress, needs, and age, ensuring an effective learning experience
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Novakid
MasteryConnect
HQ: United States
Website
- Description: Provider of an educational technology assessment and curriculum platform delivered as SaaS, helping educators identify student understanding, target students for intervention, personalize learning, and use data to evaluate practice. Products include Mastery Tracker, Mastery View Formative Assessments, and dashboards that visualize students' mastery and provide real-time actionable data at various levels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full MasteryConnect company profile →
Air Supply
HQ: United Kingdom
Website
- Description: Provider of an on-demand teacher marketplace connecting schools with vetted and verified substitute and supply teachers, helping schools save money and paying teachers more.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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View full Air Supply company profile →
Serco Learning
HQ: United Kingdom
Website
- Description: Provider of services that bring service to life, improving the quality and efficiency of essential services for customers and building long-term relationships; part of Serco Plc, one of the world's leading services companies with a value-led culture and ethos.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Serco Learning company profile →
EarlyBird Education
HQ: United States
Website
- Description: Provider of an evidence-based early literacy screener delivered as a fun, engaging tablet-based software game developed and tested at Boston Children’s Hospital; predicts risk for dyslexia and other reading challenges and provides comprehensive results for educators, trusted by school districts nationwide.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full EarlyBird Education company profile →
Game Agency
HQ: United States
Website
- Description: Provider of game-based training and gamification solutions, including The Training Arcade DIY game-authoring platform with 10 customizable games, custom games, VR training, and engaging mobile apps. Offers VILT integration to add games to virtual meetings and Arcades, a game-based training platform that maximizes learner engagement and provides analytics on player usage and knowledge improvement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Game Agency company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Novakid
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Novakid
2.2 - Growth funds investing in similar companies to Novakid
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4 - Top valuation comps for Novakid
4.2 - Public trading comparable groups for Novakid
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