Company profile: gen.video
1.1 - Company Overview
Company description
- Provider of an enterprise influencer marketing and social commerce platform focused on ecommerce impact and analytics, offering tools for campaign management, performance analysis, influencer CRM (Backstage), collaboration services, Groundwork for research and selection, pre-populated influencer lists, and a video management system.
Products and services
- Backstage™ Influencer CRM: CRM-centric tool engineered to manage relationships with influencers for brands, streamlining partnership administration for enterprise clients running ecommerce-focused influencer marketing campaigns
- Groundwork Tool: Analytics-driven platform that enables initial influencer research and selection, helping brands identify suitable creators for ecommerce-impact campaigns within the broader influencer marketing program
- Influencer Marketing and Social Commerce Hub: Enterprise-class platform that orchestrates influencer marketing campaigns and analyzes their ecommerce impact with analytics, equipping brands to administer programs and assess performance across social commerce initiatives
Key contacts
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Financial details
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1.2 - Competitors and similar companies to gen.video
Transactionale
HQ: Italy
Website
- Description: Provider of an AI-powered digital marketing platform that offers merchants a customer acquisition tool through a cross-marketing network, based in Bologna and Bari, Italy.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Fomo
HQ: United States
Website
- Description: Provider of a social proof marketing platform that, with a line of code, showcases recent customer behaviors to increase conversions. Designed as the online equivalent of a busy store, it empowers honest businesses with instant social proof and avoids aggressive popups to create a more personal connection.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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SERPs
HQ: United States
Website
- Description: Provider of search engine optimization dashboard solutions for correlation tracking and analysis, enabling competitive SEOs to instantly assess website health and identify priorities based on the latest rankings, analytics, and link data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Visitor Data
HQ: United States
Website
- Description: Provider of the Who's Visiting Now program and product that turn website visits into leads and website visitors into prospects.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Customer Portfolios
HQ: United States
Website
- Description: Provider of a hosted technology solution for Total Customer Monetization, including a Customer Data Platform integrating first-party online and offline data for targeted marketing, analytical tools to segment customers and forecast future value, automated lifecycle marketing across channels, Portfolio Pathing, Portfolio Value Statement, and the Portfolio Lifecycle framework.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for gen.video
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to gen.video
2.2 - Growth funds investing in similar companies to gen.video
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4 - Top valuation comps for gen.video
4.2 - Public trading comparable groups for gen.video
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