Company profile: G2
1.1 - Company Overview
Company description
- Provider of a software marketplace for businesses to research, buy, and manage software and services, leveraging more than 1.3 million real-time user reviews. Offerings include Monty by G2 (an AI assistant to aid software buying), the G2 Buyer Behavior Report, and G2 Marketing Solutions for B2B growth.
Products and services
- G2 Software Marketplace: Enterprise-grade platform enabling businesses to research, buy, and manage software and services using real-time peer reviews and synthesized social data from 1.3M+ users
- G2 Marketing Solutions: Performance-grade services that help B2B software and service providers drive growth through marketing strategies for business organizations researching, buying, and managing software
- Monty by G2: AI-powered (ChatGPT-based) assistant that assists users in buying software on the G2 platform
Key contacts
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Financial details
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1.2 - Competitors and similar companies to G2
DataMarket
HQ: United States
Website
- Description: Provider of a data discovery and analysis platform that aggregates complex, diverse data in a unified format for search, comparison, visualization, and sharing across teams and organizations, giving enterprises a comprehensive view of their business environment.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full DataMarket company profile →
Reklaim
HQ: Canada
Website
- Description: Provider of a consumer data control platform enabling users to access, view, and manage their personal data, see which companies buy and sell it and real-time brand orders, and choose what profile and device data to share for targeted advertising; includes a refer-a-friend program and redemption of earnings in USDC, BTC, or ETH.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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L2
HQ: United States
Website
- Description: Provider of digital innovation services delivering research, curated events and targeted consulting for brands. Founded in 2010, L2 uses proprietary research and tools, academic rigor and progressive design to give managers visibility into a brand’s digital performance. The company tracks over 5,000 global brands, operating on the belief that digital competency is inextricably linked to shareholder value.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full L2 company profile →
ADVFN
HQ: United Kingdom
Website
- Description: Provider of an award-winning global stocks, shares and crypto information website for retail investors, offering market-leading financial tools and data, including free stock and cryptocurrency prices, charts, market news, streaming real-time quotes, options flow analysis, and real-time discussions and trading ideas.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ADVFN company profile →
vLex
HQ: Spain
Website
- Description: Provider of a legal intelligence platform with statutes, case law, secondary sources, smart-contract analytics, and AI-enhanced workflows via Vincent AI. Serves governmental and academic markets and legal professionals. Offers a global legal/regulatory database (100+ countries), AI-powered search, workflow integrations (Microsoft Word, Chrome), free trials, demos, and partnership opportunities.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full vLex company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for G2
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to G2
2.2 - Growth funds investing in similar companies to G2
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4 - Top valuation comps for G2
4.2 - Public trading comparable groups for G2
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