Company profile: Victoria's Secret
1.1 - Company Overview
Company description
- Provider of lingerie and beauty products, offering modern, fashion-inspired collections across bras (sports, push-up, full-coverage), panties (thongs, cheekies, briefs), fragrances (body mists, eau de parfum), body lotions and cosmetics, plus sleepwear such as pajama sets and sportswear including leggings and sports bras.
Products and services
- Bras: Victoria’s Secret engineers multi-support bras including sports, push-up, and full-coverage styles that deliver specific support levels and comfort for varied needs
- Fragrances: Victoria’s Secret produces format-diverse fragrances—body mists, eau de parfum, and body lotions—offering distinct scents and application types for beauty and personal care
- Panties: Victoria’s Secret fabricates multi-material panties such as thongs, cheekies, and briefs in cotton and lace, balancing coverage preferences with comfort across varied silhouettes
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Victoria's Secret
Dreumex
HQ: United States
Website
- Description: Provider of advanced cleaning and disinfecting solutions that promote hygiene and combat the spread of disease.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
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Dial
HQ: United States
Website
- Description: Provider of personal care and household cleaning products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Pacifica Beauty
HQ: United States
Website
- Description: Provider of natural, vegan and cruelty-free beauty and lifestyle products, offering skincare (cleansers, serums, moisturizers, eye creams, masks, sun care), haircare (shampoos, conditioners, treatments, styling), body care (washes, scrubs, lotions, deodorants, oils), makeup (eyes, lips, face), fragrances (spray and roll-on), and nail products (polishes, top/base coats, care).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pacifica Beauty company profile →
Creed
HQ: United States
Website
- Description: Provider of premium fragrances, including perfumes, colognes, and gift sets for men and women, via an official online store. Offers fragrance atomizers, limited-edition scents such as Absolu Aventus, and gift services including signature gift wrapping and complimentary bottle engraving. Includes complimentary delivery on qualifying orders and two free fragrance samples with all orders; known for a rich heritage in fragrance creation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Creed company profile →
Laura Mercier
HQ: United States
Website
- Description: Provider of an e-commerce site for Laura Mercier Cosmetics, offering cosmetics, makeup, and skincare developed by a makeup artist to many celebrities.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Laura Mercier company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Victoria's Secret
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Victoria's Secret
2.2 - Growth funds investing in similar companies to Victoria's Secret
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4 - Top valuation comps for Victoria's Secret
4.2 - Public trading comparable groups for Victoria's Secret
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