Company profile: Honest
1.1 - Company Overview
Company description
- Provider of eco-friendly, convenient, and affordable baby and home products, including plant-based diapers (wetness indicator, overnight), unscented baby wipes, potty training pants, natural bath, skincare, home cleaning, and organic nutritional supplements, offered in customizable bundles with convenient shipping.
Products and services
- Honest Wetness Indicator Diapers: Engineers plant-based diapers with a visible wetness indicator that alerts caregivers, free from fragrances for gentle use and convenient daily monitoring
- Honest Overnight Baby Diapers: Produces overnight diapers engineered to provide comfort and protection during sleep, tailored for nighttime wear to support uninterrupted rest
- Unscented Plant-based Clean Conscious Baby Wipes: Builds unscented, plant-based baby wipes for cleaning infant skin, formulated without added fragrances and suited to convenient everyday diaper changes
Key contacts
🔒
🔒
Financial details
🔒
1.2 - Competitors and similar companies to Honest
RéVive
HQ: United States
Website
- Description: Provider of skincare products, including Moisturizing Renewal Cream with glycolic acid and Bio-Renewal Peptide to exfoliate, smooth and moisturize; Intensité Volumizing Serum targeting furrow lines, nasolabial folds, crow’s feet and marionette lines to enhance skin’s natural look of firmness and volume; Advanced Lip Perioral Serum with peptides for lip lines; Brightening Serum with Vitamin C (THD Ascorbate); Moisturizing Renewal Eye Cream; and Intensité Les Yeux firming eye cream.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full RéVive company profile →
Dr. Barbara Sturm
HQ: Germany
Website
- Description: Provider of anti-inflammatory, non-surgical anti-aging skincare treatments and products, offering serums (Hyaluronic Serum, Super Anti-Aging Serum), face creams (including Super Anti-Aging Face Cream), cleansers, eye patches, drops, moisturizers, supplements, tea, toners, exfoliators, masks, and lip and eye care.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dr. Barbara Sturm company profile →
Treatt
HQ: United Kingdom
Website
- Description: Provider of natural extracts and ingredients for the global flavour, fragrance and consumer goods markets, covering citrus, coffee, tea, health & wellbeing, herbs, spices & florals, and fruit & vegetable solutions used in flavoring and consumer goods.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Treatt company profile →
Pulp Riot
HQ: United States
Website
- Description: Provider of professional hair color for licensed stylists, including FACTION8 permanent color with vibrant results and up to 100% grey coverage; OG Semis with 14 vibrant and pastel shades plus a clear; Neon Electric UV-reactive semi-permanent shades that glow under black light; and The Raven Collection of mid-level dark semi-permanent tones. Also creates content and uses social media to inspire and educate stylists.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pulp Riot company profile →
Winky Lux
HQ: United States
Website
- Description: Provider of color cosmetics made with cruelty-free, paraben- and phthalate-free, non-toxic, heavily pigmented ingredients, sustainably produced without animal testing. Offerings include Flower Petal Lip Oil, custom bundles, Amalfi, Queen, Tea Time, and Champagne products, plus a Glow Concept service offering luxury color cosmetics and makeup, and subscription plans with automatically recurring payments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Winky Lux company profile →
🔒
2.M&A buyers
2.1 Potential strategic acquirers in the sector
🔒
🔒
🔒
🔒
View all strategic buyers with complete profiles
Start Free Trial →
2.2 - Strategic buyer groups for Honest
🔒
Buyer group 1: ████████ ████████
●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
🔒
View all companies in this group
Request Free Trial Now →
🔒
Buyer group 2: ████████ ████████
●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
🔒
View all companies in this group
Request Free Trial Now →
🔒
Buyer group 3: ████████ ████████
●● companies
Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
🔒
View all companies in this group
Request Free Trial Now →
🔓 Unlock all detailed buyer group breakdowns with complete company profiles
Start Free Trial →
3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Honest
2.2 - Growth funds investing in similar companies to Honest
🔒
View all growth equity funds with complete profiles
Start Free Trial →
4 - Top valuation comps for Honest
4.2 - Public trading comparable groups for Honest
🔓 Unlock all public trading comparable groups with complete valuation data
Start Free Trial →