Company profile: True Botanicals
1.1 - Company Overview
Company description
- Provider of luxury natural skincare products concentrated with bio-active ingredients for every skin type. Offers serums, face oils, and moisturizers with plant actives to address aging, support the skin barrier, and target issues like acne, hyper-pigmentation, sensitivity, and breakouts. Key products include Chebula Active Serum, Phyto-Retinol Sleep Serum, Pure Radiance Oils, and Chebula Extreme Cream.
Products and services
- Renew Pure Radiance Oil: A clinically-validated face oil that addresses visible signs of skin aging and delivers a youthful glow, proven to outperform leading anti-aging moisturizers
- Chebula Active Serum: A bio-active concentrated serum that addresses signs of aging, supports skin barrier function, and fights visible aging using Chebula
- Phyto-Retinol Sleep Serum: A retinol-alternative sleep serum formulated with Peptilium to reduce the appearance of wrinkles and improve complexion radiance without traditional retinol side effects
Key contacts
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Financial details
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1.2 - Competitors and similar companies to True Botanicals
Aromatic Fragrances International
HQ: United States
Website
- Description: Provider of custom fragrance creation, duplication, and bulk fragrance oils (10–10,000 lbs) for applications such as soaps, candles, lotions, and industrial cleaners. Offers access to a library of over 30,000 fragrances and essential oils, free Fragrance University educational resources, and quality control testing, including odor, color, and specific gravity assessments.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sephora
HQ: France
Website
- Description: Provider of an online beauty shopping site offering makeup (foundations, lipsticks, eyeshadows, blushes), skincare (cleansers, moisturizers, serums, masks), fragrance (perfumes, colognes), hair care (shampoos, conditioners, styling creams, treatments), and beauty tools (brushes, sponges, applicators), with a welcoming beauty shopping experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Stila Cosmetics
HQ: United States
Website
- Description: Provider of cosmetics, offering waterproof eyeliners (Stay All Day Waterproof Liquid Eye Liner and Stay All Day Smudge Stick Waterproof Eye Liner), long-wearing Stay All Day Liquid Lipstick, Heaven's Hue Hydro-Luminator and Heaven's Hue Highlighter for radiance, and Glitter & Glow Liquid Eye Shadow.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Lumene
HQ: Finland
Website
- Description: Provider of Finnish cosmetics, offering skincare and makeup ranges formulated with wild arctic ingredients and state-of-the-art extraction processes. Founded in 1970.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Kilian Paris
HQ: France
Website
- Description: Provider of refillable and reusable perfumes across five olfactive families—The Fresh, The Narcotics, The Cellars, The Smokes, and The Liquors—along with perfume refills to reuse original bottles and reduce waste. Also shares Kilian Bar cocktail recipes inspired by its fragrances and offers eGift cards for in-store and online purchases.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for True Botanicals
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to True Botanicals
2.2 - Growth funds investing in similar companies to True Botanicals
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4 - Top valuation comps for True Botanicals
4.2 - Public trading comparable groups for True Botanicals
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