Company profile: Because Market
1.1 - Company Overview
Company description
- Provider of direct-to-consumer personal care products for older adults, including Premium Overnight Plus Underwear (up to 6 cups absorbency), Premium Maximum Underwear (up to 4 cups), Booster Pads, Bed Protectors, Premium Pads for Women (up to 1 cup), and Maximum Guards for Men (up to 2 cups).
Products and services
- Premium Maximum Underwear: Daytime-optimized protective underwear engineered for daytime wear, capable of absorbing up to 4 cups of liquid for everyday use
- Premium Overnight Plus Underwear: Overnight-rated protective underwear constructed for nighttime use, offering up to 6 cups of liquid absorbency for high-capacity nighttime protection
- Booster Pads: Modular add-on pads used with underwear to deliver extra absorbency, increasing total liquid capacity when additional absorbency is needed
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Because Market
LimeLife by Alcone
HQ: United States
Website
- Description: Provider of cosmetics and skincare via an online platform, offering high-quality skincare and makeup, professional makeup, and beauty essentials including priming and setting, complexion, eye, and lip products. Developed by Alcone for the direct sales sector, featuring makeup from around the world and natural skincare.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Aroma-Zone
HQ: France
Website
- Description: Provider of aromatherapy and home cosmetics solutions offering essential oils, hydrosols, natural face serums, natural fragrances for personal and home fragrance, cosmetic preservatives, and natural cosmetic colorants for homemade beauty products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Prime6
HQ: United States
Website
- Description: Provider of digital marketing services including brand marketing, healthcare sector branding, and e-commerce, and provider of Primal Prebiotic Fiber, a prebiotic formula designed to support gut health featuring organic baobab fiber, acacia gum, green banana, and apple.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Prime6 company profile →
MiniLuxe
HQ: United States
Website
- Description: Provider of nail and beauty lounge services, offering manicures and pedicures (classic, deluxe, gel, extensions, massage), warm oil treatments, waxing (brow, full face, bikini/Mini-Brazilian/Brazilian, full arm/back/leg), and hands and feet therapies, plus esthetic services (brow/lash tints, brow lamination, lash lift, express facial) and non-toxic crème and pearl nail polishes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full MiniLuxe company profile →
Vvardis
HQ: Switzerland
Website
- Description: Provider of professional dental CURODONT line and personal oral care products powered by proprietary CUROLOX & WX Technology, including White Enamel Serum Aletsch to restore white enamel and provide a silky-smooth sensation, White Enamel Set, White Enamel Toothpaste Edelweiss to rejuvenate enamel and restore whiteness, and Fresh & Protect Mouthwash Weissbad for instant brightness and fresh breath.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Vvardis company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Because Market
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Buyer group 1: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Because Market
2.2 - Growth funds investing in similar companies to Because Market
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4 - Top valuation comps for Because Market
4.2 - Public trading comparable groups for Because Market
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