Company profile: Function of Beauty
1.1 - Company Overview
Company description
- Provider of personalized hair, skin, and body care products tailored to individual profiles, goals, and aesthetic preferences. Customers create custom shampoos, conditioners, styling products, and co-wash; skincare cleansers, serums, and moisturizers; and body wash and lotion. Offers a membership for ongoing deliveries with early access and free shipping, electronic gift cards, and uses ingredients free of sulfates.
Products and services
- Custom Haircare: Architects personalized shampoo and conditioner via a quiz, matching hair type and goals plus color/fragrance preferences, incorporating sulfate-free ingredients for tailored performance
- Custom Skincare: Creates custom-formulated cleansers, serums, and moisturizers adjusted to skin type, makeup usage, and sensitivity for targeted routines
- Function With Benefits: Delivers subscription-based ongoing shipments of personalized formulas, plus early access to new products and free shipping for members
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Function of Beauty
Art of Sport
HQ: United States
Website
- Description: Provider of direct-to-consumer body and skin care products for athletes, offering deodorant, bodywash, soap, sunscreen and pain cream formulated with leading athletes and skincare scientists, serving customers in the United States.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Zirh
HQ: United States
Website
- Description: Provider of super-premium men's grooming products, available in high-end department stores, specialty outlets and online. Offers skincare starter kits (face wash, facial scrub, vitamin serum, daily moisturizer), men's shave products (shave gel, shaving cream, pre-shave oil, beard oil, aftershaves, shaving kits), and a range of men's fragrances.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Madison Reed
HQ: United States
Website
- Description: Provider of salon-quality hair coloring products and services powered by technology, a proprietary ammonia-free formula, and licensed colorists. Offerings include Radiant Cream Color, Light Works Balayage Highlighting Kit, professional Hair Color Bar services (root touch-ups, all-over color, highlights), a Limitless Membership with rewards and discounts, and a Color Match program via consultations or an online tool.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Madison Reed company profile →
Flaconi
HQ: Germany
Website
- Description: Provider of an online shop offering a wide range of perfumes, cosmetics, and beauty products, including men’s and women’s fragrances (popular brands and niche), makeup, skincare, haircare, beauty tools and accessories, and curated gift sets for occasions such as Christmas, Valentine’s Day, Easter, and Mother’s Day.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Flaconi company profile →
Lookfantastic
HQ: United Kingdom
Website
- Description: Provider of premium beauty and cosmetic products via an online retail platform, offering makeup, skincare, haircare, body care, fragrances, sun protection including La Roche-Posay Anthelios, body shimmers from brands such as Natasha Denona, Vita Liberata, Urban Decay, and hair enhancements like Beauty Works extensions and styling tools. Also provides salon services including professional beauty treatments and hair styling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Lookfantastic company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Function of Beauty
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Function of Beauty
2.2 - Growth funds investing in similar companies to Function of Beauty
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4 - Top valuation comps for Function of Beauty
4.2 - Public trading comparable groups for Function of Beauty
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