Company profile: Il Makiage
1.1 - Company Overview
Company description
- Provider of tech-driven prestige beauty products and digital shopping services, including Try Before You Buy 14-day trials of full-size items, Auto-Replenishment subscriptions with discounts, Prepaid Annual Plans, the algorithm-powered PowerMatch Quiz for matching 50 foundation shades, Shop by Look with influencer tutorials, and US and international shipping.
Products and services
- PowerMatch Quiz: An algorithm-powered tool that matches customers to their perfect foundation shade among 50 options via an online quiz, improving selection accuracy for online beauty shopping
- Try Before You Buy: A trial-based service delivering full-sized products for 14 days, allowing commitment-free evaluation with return or exchange permitted within the defined trial period
- Auto-Replenishment: A subscription-based program that automatically ships selected products at chosen intervals, granting a 20% discount, free shipping, and free gifts with each order
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Il Makiage
Revela
HQ: United States
Website
- Description: Provider of direct-to-consumer health products based on novel molecules, developing ingredients for consumer health applications, including ProCelinyl to improve thinning hair and Fibroquin, an AI-discovered skin-care ingredient targeting aging skin.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MisTee Pro
HQ: United States
Website
- Description: Provider of hair wellness solutions for curly/coily hair, leveraging engineering, technology and chemistry to revolutionize steam in hair care. Offers the MisTee PRO handheld steaming tool for stylists to quickly detangle hair using oily steam, aiming to reduce breakage and save time, serving unmet needs in the $5B hair styling tools category.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Pantene
HQ: United States
Website
- Description: Provider of haircare products, including Pantene Pro-V Collections formulated with Pro-V nutrients to nourish and strengthen hair; Miracle Rescue to repair and restore damaged hair with deep conditioning and protection; Gold Series for natural, relaxed, or transitioning hair; Dry Shampoo Foam to refresh by absorbing oil; Nutrient Blends; and a sulfate-free Illuminating Color Care Shampoo With Biotin.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Pantene company profile →
The Organic Pharmacy
HQ: United Kingdom
Website
- Description: Provider of skincare products, offering a mineral-based SPF 30 UVA/UVB sunscreen, an organic balm-to-oil Carrot Butter Cleanser, a Rose Exfoliating Night Essence, and targeted serums including Retinol Night Serum, Hyaluronic Acid Serum, and Vitamin C Serum to hydrate, brighten, improve skin texture, and reduce signs of aging.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full The Organic Pharmacy company profile →
Eyeko
HQ: United Kingdom
Website
- Description: Provider of eye-focused beauty products and services, including mascaras (Black Magic, Lash Alert), eyeliners (Black Magic Liquid, Black Magic Pencil, Limitless Long-Wear), and the Limitless Eyeshadow Palette. Pioneered the Bespoke Mascara service tailored to individual lashes with over a hundred combinations at its Selfridges flagship counter.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Eyeko company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Il Makiage
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Il Makiage
2.2 - Growth funds investing in similar companies to Il Makiage
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4 - Top valuation comps for Il Makiage
4.2 - Public trading comparable groups for Il Makiage
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