Company profile: New Primal
1.1 - Company Overview
Company description
- Provider of grass-fed, grass-finished, and pasture-raised meat snacks, including beef jerky seasoned with simple spices and kid-friendly meat sticks made from grass-fed beef, plus low-sugar condiments such as sauces and seasonings; offers replacements or refunds within 30 days of purchase.
Products and services
- Beef Jerky: The New Primal produces grass-fed beef jerky seasoned with simple spices, delivering a meat snack with straightforward flavor for food and beverage and snack food applications
- Low-Sugar Condiments: The New Primal offers condiments with reduced sugar content, including sauces and seasonings, engineered for lower sugar in snack food and food and beverage usage
- Meat Sticks: The New Primal builds kid-friendly meat sticks made from grass-fed beef, creating approachable snacks tailored for families within snack food and food and beverage categories
Key contacts
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Financial details
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1.2 - Competitors and similar companies to New Primal
Lottie Shaw's
HQ: United Kingdom
Website
- Description: Provider of crafted baked products as a bakery and retailer.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ICA Gruppen
HQ: Sweden
Website
- Description: Provider of grocery retail in Sweden and the Baltics through ICA Sverige and Rimi Baltic, pharmacy services via Apotek Hjärtat, financial services via ICA Banken, and real estate management through ICA Fastigheter, with e-commerce platforms across grocery and pharmacy and an organic product range under ICA I love eco.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ICA Gruppen company profile →
Kettle Foods
HQ: United Kingdom
Website
- Description: Provider of chips, popcorn, rice cake, and snack food products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kettle Foods company profile →
Bisca
HQ: Indonesia
Website
- Description: Provider of traditional quality biscuits and cakes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bisca company profile →
Enervit
HQ: Italy
Website
- Description: Provider of food supplements and functional nutrition, producing, developing, and conducting research in these areas.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Enervit company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for New Primal
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to New Primal
2.2 - Growth funds investing in similar companies to New Primal
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4 - Top valuation comps for New Primal
4.2 - Public trading comparable groups for New Primal
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