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Company profile: Magic Spoon

1.1 - Company Overview

Magic Spoon Logo

Magic Spoon

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of childlike, low-carbohydrate, high-protein cereals and treats for adult customers. Cereal is keto-friendly, non-GMO, and free from gluten, grain, wheat, soy, and artificial sweeteners, sweetened with allulose for zero glycemic impact. Flavors include Fruity, Cocoa, Peanut Butter, Frosted, Cinnamon Roll, and Blueberry Muffin. Also offers snack bars in Marshmallow, Chocolatey Peanut Butter, Blueberry Muffin, and Double Chocolate, plus discounted bundles.

Products and services

  • Bundles: Multi-pack, discounted assortments combining various cereal and treat flavors, architected to streamline purchasing and sampling across offerings, enabling cost-effective variety selection for adult customers
  • Cereal: Keto-friendly, low-carbohydrate, high-protein cereal sweetened with allulose (from figs and maple syrup
  • Zero glycemic impact), non-GMO and free from gluten, grain/wheat, soy, artificial sweeteners
  • Flavors include Fruity and Cocoa
  • Treats: Low-carbohydrate, high-protein snack bars in Marshmallow, Chocolatey Peanut Butter, Blueberry Muffin, and Double Chocolate flavors, created for adult snacking while maintaining reduced carbs and elevated protein

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Magic Spoon

Dr. Praeger's Logo

Dr. Praeger's

HQ: United States Website
  • Description: Provider of plant-based frozen and refrigerated foods, including veggie burgers (California Veggie, Black Bean Quinoa, Plant-Based Perfect Burger, Mushroom Risotto), Spinach Littles, and Cauliflower Broccoli Veggie Fries.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Dr. Praeger's company profile →
Chef Boyardee Logo

Chef Boyardee

HQ: Italy Website
  • Description: Provider of food and beverages specializing in canned pasta, mac, cheese, pizza, and dinner kits.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Chef Boyardee company profile →
Clean Cause Logo

Clean Cause

HQ: United States Website
  • Description: Provider of premium organic yerba mate beverages that energize recovery from alcohol and drug addiction, featuring sparkling and non-carbonated options in flavors like Blackberry, Peach, Watermelon Mint, Cherry Lime (zero-calorie), and Blueberry, each with 160mg of caffeine and 70–90 calories per can.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Clean Cause company profile →
Pierre Hermé Logo

Pierre Hermé

HQ: France Website
  • Description: Provider of macarons, chocolates, pastries, and cakes available online and in stores and select boutiques, including Grands Crus and Pure Origin chocolates and gift boxes. Operates cafés serving drinks, pastries, and light meals. Offers Entremets Nomades—travel-friendly cakes shipped frozen—for delivery in France and Monaco.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Pierre Hermé company profile →
Zevia Logo

Zevia

HQ: United States Website
  • Description: Provider of zero-sugar, zero-calorie beverages sweetened with stevia, including sodas in various flavors (black cherry, caffeine-free cola, cherry cola), Zevia Energy (120 mg caffeine per can), Zevia Organic Tea (45 mg per 12 oz, with caffeine-free options), Zevia Kidz, and mixers such as Ginger Beer and Tonic Water.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Zevia company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Magic Spoon

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Buyer group 1: ████████ ████████

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Buyer group 2: ████████ ████████

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Buyer group 3: ████████ ████████

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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Magic Spoon

2.2 - Growth funds investing in similar companies to Magic Spoon

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4 - Top valuation comps for Magic Spoon

4.2 - Public trading comparable groups for Magic Spoon

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4.3 - M&A Transactions similar to Magic Spoon

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Magic Spoon

What does Magic Spoon do?

Magic Spoon is a provider of childlike, low-carbohydrate, high-protein cereals and treats for adult customers. Cereal is keto-friendly, non-GMO, and free from gluten, grain, wheat, soy, and artificial sweeteners, sweetened with allulose for zero glycemic impact. Flavors include Fruity, Cocoa, Peanut Butter, Frosted, Cinnamon Roll, and Blueberry Muffin. Also offers snack bars in Marshmallow, Chocolatey Peanut Butter, Blueberry Muffin, and Double Chocolate, plus discounted bundles.

Who are Magic Spoon's competitors?

Magic Spoon's competitors and similar companies include Dr. Praeger's, Chef Boyardee, Clean Cause, Pierre Hermé, and Zevia.

Where is Magic Spoon headquartered?

Magic Spoon is headquartered in United States.

How many employees does Magic Spoon have?

Magic Spoon has 1,000 employees 🔒.

When was Magic Spoon founded?

Magic Spoon was founded in 2010 🔒.

What sector and industry vertical is Magic Spoon in?

Magic Spoon is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Magic Spoon

Who are the top strategic acquirers in Magic Spoon's sector and industry

Top strategic M&A buyers and acquirers in Magic Spoon's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Magic Spoon?

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Financial Investors investing in Magic Spoon's sector and industry vertical

Which are the top PE firms investing in Magic Spoon's sector and industry vertical?

Top PE firms investing in Magic Spoon's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Magic Spoon's sector and industry vertical?

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Who are the top growth equity funds investing in companies in Magic Spoon's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Magic Spoon include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Magic Spoon's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Magic Spoon?

The key public trading comparables and valuation benchmarks for Magic Spoon include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Magic Spoon for public valuation benchmarks?

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What are recent M&A transactions in Magic Spoon's sector and industry vertical?

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What are recent capital raises and funding rounds in Magic Spoon's' sector and industry vertical?

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