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Company profile: Simply Good Foods

1.1 - Company Overview

Simply Good Foods Logo

Simply Good Foods

Headquarter: United States
Founded: 20XX🔒
Employees: 100-500🔒

Company description

  • Provider of branded nutritional foods and snacking products. Through its Atkins and Quest brands, offers nutritional bars, ready-to-drink shakes, confectionary treats, cookies, chips, pizza, and frozen meals, supporting low carb/low sugar lifestyles and minimizing net carbs and sugar.

Products and services

  • Branded Nutritional Foods & Snacking Products: The Simply Good Foods Company develops, markets, and sells consumer-grade branded nutritional foods and snacking products across its portfolio, focusing on brand-led nutrition and snacking offerings
  • Atkins: The Atkins brand architects low-carb-formulated bars, ready-to-drink shakes, confectionary treats, and frozen meals, delivering products that specifically support a low carb/low sugar lifestyle
  • Quest: The Quest brand engineers net-carb-optimized nutritional bars, ready-to-drink shakes, cookies, chips, and pizza, focusing on minimizing net carbs and sugar across its branded products

Key contacts

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Financial details

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1.2 - Competitors and similar companies to Simply Good Foods

The Protein Works Logo

The Protein Works

HQ: United Kingdom Website
  • Description: Provider of innovative online sports nutrition products, including whey and vegan protein shakes, diet meal replacement shakes to support weight management, superfood greens powders for health and immune support, and all-in-one post-workout recovery shakes, offered in various flavors.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full The Protein Works company profile →
Bobo's Logo

Bobo's

HQ: United States Website
  • Description: Provider of fresh-baked, handmade oat bars, evolving the bar category with an original recipe and small-batch baking rooted in a Boulder, CO mother-daughter tradition.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Bobo's company profile →
Coca-Cola Logo

Coca-Cola

HQ: United States Website
  • Description: Provider of beverage concentrates, syrups, and finished beverages, including sparkling soft drinks (Coca-Cola, Diet Coke, Sprite, Fanta), bottled water (DASANI, smartwater), sports drinks (Powerade), plus juice, dairy, plant-based drinks, tea and coffee; also offering flavoring ingredients, sweeteners, beverage ingredients, and fountain syrups.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Coca-Cola company profile →
Kettle Foods Logo

Kettle Foods

HQ: United Kingdom Website
  • Description: Provider of chips, popcorn, rice cake, and snack food products.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Kettle Foods company profile →
Jade Leaf Matcha Logo

Jade Leaf Matcha

HQ: United States Website
  • Description: Provider of organic Japanese matcha green tea products, offering ceremonial matcha (Teahouse Edition), pure 100% organic matcha powder, cafe-style matcha latte mix, hojicha powder, matcha + green tea pyramid tea bags, and matcha starter bundles for making traditional hot or iced matcha drinks.
  • Rationale: This competitor operates in a highly similar market segment with overlapping features.
  • Company type: Private company
  • Employees: ●●●●●
  • Total funding raised: $●●●m
  • Backers: ●●●●●●●●●●
  • Acquisitions: ●●
View full Jade Leaf Matcha company profile →
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2.M&A buyers

2.1 Potential strategic acquirers in the sector

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2.2 - Strategic buyer groups for Simply Good Foods

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Buyer group 1: ████████ ████████

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Key Products: ████████, ████████, ████████, ████████
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Buyer group 2: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████

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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms

3.1 - Buyout funds investing in similar companies to Simply Good Foods

2.2 - Growth funds investing in similar companies to Simply Good Foods

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4 - Top valuation comps for Simply Good Foods

4.2 - Public trading comparable groups for Simply Good Foods

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4.3 - M&A Transactions similar to Simply Good Foods

Selected M&A transactions

Date Target Description Buyer(s) Relevance EV EV/Revenue EV/EBITDA
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Frequently Asked Questions

About Simply Good Foods

What does Simply Good Foods do?

Simply Good Foods is a provider of branded nutritional foods and snacking products. Through its Atkins and Quest brands, offers nutritional bars, ready-to-drink shakes, confectionary treats, cookies, chips, pizza, and frozen meals, supporting low carb/low sugar lifestyles and minimizing net carbs and sugar.

Who are Simply Good Foods's competitors?

Simply Good Foods's competitors and similar companies include The Protein Works, Bobo's, Coca-Cola, Kettle Foods, and Jade Leaf Matcha.

Where is Simply Good Foods headquartered?

Simply Good Foods is headquartered in United States.

How many employees does Simply Good Foods have?

Simply Good Foods has 1,000 employees 🔒.

When was Simply Good Foods founded?

Simply Good Foods was founded in 2010 🔒.

What sector and industry vertical is Simply Good Foods in?

Simply Good Foods is in the Enterprise Software 🔒 sector and industry

M&A Buyers & Acquirers for Simply Good Foods

Who are the top strategic acquirers in Simply Good Foods's sector and industry

Top strategic M&A buyers and acquirers in Simply Good Foods's sector include ████████, ██████████, ██████, ████████, and ██████████ 🔒.

Which M&A buyer groups are most relevant for Simply Good Foods?

Top strategic M&A buyers groups and sectors for Simply Good Foods include █████████████████ , ████████████████, █████████████, ████████████, and ████████████████ 🔒.

Financial Investors investing in Simply Good Foods's sector and industry vertical

Which are the top PE firms investing in Simply Good Foods's sector and industry vertical?

Top PE firms investing in Simply Good Foods's sector and industry vertical include ████████, ██████████, ████████, and ██████████ 🔒.

Who are the top buyout funds acquiring in Simply Good Foods's sector and industry vertical?

Active PE funds and buyout funds acquiring companies in Simply Good Foods's sector and industry vertical include █████████, ██████████, ████████████, and ████████████ 🔒.

Who are the top growth equity funds investing in companies in Simply Good Foods's sector and industry vertical?

Growth funds and venture capital funds investing in companies similar to Simply Good Foods include █████████, ██████████, ████████████, and ████████████ 🔒.

Valuation benchmarks of companies in Simply Good Foods's sector and industry

Which are the key public companies that are relevant trading comps benchmarks for Simply Good Foods?

The key public trading comparables and valuation benchmarks for Simply Good Foods include █████████, ██████████, ████████████, and ████████████ 🔒.

Which are the key trading comparable groups for Simply Good Foods for public valuation benchmarks?

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What are recent M&A transactions in Simply Good Foods's sector and industry vertical?

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What are recent capital raises and funding rounds in Simply Good Foods's' sector and industry vertical?

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