Company profile: Simply Good Foods
1.1 - Company Overview
Company description
- Provider of branded nutritional foods and snacking products. Through its Atkins and Quest brands, offers nutritional bars, ready-to-drink shakes, confectionary treats, cookies, chips, pizza, and frozen meals, supporting low carb/low sugar lifestyles and minimizing net carbs and sugar.
Products and services
- Branded Nutritional Foods & Snacking Products: The Simply Good Foods Company develops, markets, and sells consumer-grade branded nutritional foods and snacking products across its portfolio, focusing on brand-led nutrition and snacking offerings
- Atkins: The Atkins brand architects low-carb-formulated bars, ready-to-drink shakes, confectionary treats, and frozen meals, delivering products that specifically support a low carb/low sugar lifestyle
- Quest: The Quest brand engineers net-carb-optimized nutritional bars, ready-to-drink shakes, cookies, chips, and pizza, focusing on minimizing net carbs and sugar across its branded products
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Simply Good Foods
The Protein Works
HQ: United Kingdom
Website
- Description: Provider of innovative online sports nutrition products, including whey and vegan protein shakes, diet meal replacement shakes to support weight management, superfood greens powders for health and immune support, and all-in-one post-workout recovery shakes, offered in various flavors.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full The Protein Works company profile →
Bobo's
HQ: United States
Website
- Description: Provider of fresh-baked, handmade oat bars, evolving the bar category with an original recipe and small-batch baking rooted in a Boulder, CO mother-daughter tradition.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bobo's company profile →
Coca-Cola
HQ: United States
Website
- Description: Provider of beverage concentrates, syrups, and finished beverages, including sparkling soft drinks (Coca-Cola, Diet Coke, Sprite, Fanta), bottled water (DASANI, smartwater), sports drinks (Powerade), plus juice, dairy, plant-based drinks, tea and coffee; also offering flavoring ingredients, sweeteners, beverage ingredients, and fountain syrups.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Coca-Cola company profile →
Kettle Foods
HQ: United Kingdom
Website
- Description: Provider of chips, popcorn, rice cake, and snack food products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Kettle Foods company profile →
Jade Leaf Matcha
HQ: United States
Website
- Description: Provider of organic Japanese matcha green tea products, offering ceremonial matcha (Teahouse Edition), pure 100% organic matcha powder, cafe-style matcha latte mix, hojicha powder, matcha + green tea pyramid tea bags, and matcha starter bundles for making traditional hot or iced matcha drinks.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Jade Leaf Matcha company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Simply Good Foods
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Simply Good Foods
2.2 - Growth funds investing in similar companies to Simply Good Foods
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4 - Top valuation comps for Simply Good Foods
4.2 - Public trading comparable groups for Simply Good Foods
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