Company profile: Johnson Outdoors
1.1 - Company Overview
Company description
- Provider of branded outdoor recreation products for fishing, diving, paddling and camping, designing, manufacturing and marketing Minn Kota trolling motors, Humminbird fish finders and chartplotters, Cannon downriggers, SCUBAPRO dive gear, Old Town canoes and kayaks, and Jetboil portable cooking systems.
Products and services
- Cannon Downriggers: Industrial-grade downriggers engineered for controlled-depth trolling, featuring automatic depth cycling and bottom tracking for consistent lure depth during fishing
- Humminbird Fish Finders: Marine-grade fish finders and chartplotters delivering detailed imaging and sonar for anglers, integrating fish-finding visuals with chart plotting for combined detection and navigation
- Jetboil Cooking Systems: Outdoor-rated portable cooking systems utilizing efficient heat transfer in a compact design for outdoor use, supporting reliable camp meal preparation in space-limited setups
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Johnson Outdoors
Vulpine
HQ: United Kingdom
Website
- Description: Provider of stylish cycling apparel for life on and off the bike, combining beautifully detailed style with performance for wear anywhere; recently partnered with Sir Chris.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Halti
HQ: Finland
Website
- Description: Provider of outdoor sports and recreation clothing and equipment in Finland, offering weatherproof shell jackets and pants for men and women with features such as water-repellent treatments, windproof and breathable protection, taped seams, adjustable fit details, packable designs, fixed hoods, zippered pockets, and technical elements like belt loops and adjustable leg ends.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Merrithew
HQ: Canada
Website
- Description: Provider of mind-body fitness education, content and equipment, offering Pilates equipment (Reformers, Stability Chairs and accessories) for professional and home use, and six training programs including STOTT PILATES, ZEN•GA, Total Barre, Halo Training, Merrithew Fascial Movement and CORE Athletic Conditioning & Performance Training, with instructor certification and continuing education.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Verney-Carron
HQ: France
Website
- Description: Provider of hunting and sporting guns, engaged in their design, manufacture, and sale.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Bureo
HQ: Chile
Website
- Description: Provider of sustainable skateboards and recycled products made from post-consumer fishing nets. Designs and manufactures boards using recyclable plastic waste from Chilean communities and coastlines. Offers NetPlus material for performance fabrics and injection-molded items, plus NetPlus hat brims, skateboards, sunglasses, surf fins, and board games like Jenga Ocean.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bureo company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Johnson Outdoors
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Johnson Outdoors
2.2 - Growth funds investing in similar companies to Johnson Outdoors
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4 - Top valuation comps for Johnson Outdoors
4.2 - Public trading comparable groups for Johnson Outdoors
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