Company profile: Comscore
1.1 - Company Overview
Company description
- Provider of cross-platform measurement solutions that precisely measure audiences, brands, and consumer behavior. Offerings include Comscore Campaign Ratings for TV, CTV, desktop and mobile ad metrics; Proximic by Comscore for identifier-free programmatic targeting; Content Pulse for social content insights; Ad Metrix for online advertising intelligence; and a Branded Content Platform for in-content branding measurement.
Products and services
- Comscore Ad Metrix: A multi-platform analytics product that delivers insights into the online advertising landscape, supplying strategic and competitive intelligence across various platforms
- Comscore Campaign Ratings: A cross-platform system that delivers a comprehensive view of ad campaigns across TV, CTV, desktop, and mobile, quantifying impressions, reach, and frequency
- Proximic by Comscore: An identifier-free programmatic targeting system that enables audience and content targeting for media buyers and sellers, explicitly operating without reliance on user identifiers
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Comscore
Hivestack
HQ: Canada
Website
- Description: Provider of a full-stack programmatic digital out-of-home (DOOH) marketing technology platform for the buy and sell sides, including a location ad-serving platform to target custom audiences based on physical-world behaviors, with capabilities to track and collect geo-temporal data and use animated heat maps.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Nowtilus
HQ: Germany
Website
- Description: Provider of end-to-end television-everywhere solutions, featuring Serverside.ai, a server-side ad insertion platform that dynamically inserts ads into live and VOD streams to deliver personalized video, buffer-less transitions between content and ads, and enhanced viewer engagement and monetization for broadcasters, telcos, and publishers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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FastChannel
HQ: United States
Website
- Description: Provider of technology-based solutions for advertisers, agencies, and B2B commerce. Offerings include the FastChannel Intelligence and Control platform with integrated intelligence and workflow tools; a comprehensive B2B e-commerce platform for industries, importers and distributors in Brazil; a private B2B marketplace with product curation, marketing, distributor sales and rules for stock, pricing and logistics; and digital marketing and sales acceleration.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Nikaza
HQ: United States
Website
- Description: Provider of a location intelligence platform that bridges digital and physical worlds, enabling businesses to transform venues into smart venues and deliver smartphone users contextually relevant, seamless interactions with nearby physical objects.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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RapidApe
HQ: Germany
Website
- Description: Provider of real-time TV monitoring and analytics, delivering real-time ROI results with individual goal tracking, integrating TV into the customer journey, offering an open API for BI tool integration, predictive analytics to estimate campaign impact, and TV monitoring and research.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Comscore
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Buyer group 2: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Comscore
2.2 - Growth funds investing in similar companies to Comscore
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4 - Top valuation comps for Comscore
4.2 - Public trading comparable groups for Comscore
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