Company profile: VideoStorm
1.1 - Company Overview
Company description
- Provider of a creative-led, data-fed digital marketing platform offering patented interactive video experiences that transform video content into immersive ad units and capture first-party data. Products include VideoStorm for interactive ads, StormTracker for first-party data on interests and intentions, RainMaker for in-ad shopping, ScanStorm for enhanced QR codes, and ForeCaster for shoppable QR codes in video.
Products and services
- VideoStorm: A patented, creative-led, data-fed platform that architects interactive ad experiences, transforming video content into immersive units while powerfully capturing audience engagement data
- RainMaker: A single-click checkout ad unit that enables in-ad purchasing, letting consumers add items to their cart and check out within the ad unit
- StormTracker: A first-party data component that captures customer interests and intentions through interactive video ad menus, systematically recording viewer choices within the ad experience
Key contacts
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Financial details
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1.2 - Competitors and similar companies to VideoStorm
iGoDigital
HQ: United States
Website
- Description: Provider of web-based commerce tools, personalization, and product recommendations to increase the value of every customer interaction, via a comprehensive, fully integrated, highly extensible SaaS platform delivering product recommendation and social commerce solutions that emulate and, in many cases, improve the in-store shopping experience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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RedEye
HQ: United Kingdom
Website
- Description: Provider of an AI-driven B2C marketing automation and customer data platform for retailers, travel and financial brands, enabling personalized multi-channel campaigns across email, SMS, push and retargeting. Offers email tools, campaign/workflow builder, predictive models (churn/VIP) and intelligent reporting with natural language and AI; users see on average a 38% revenue uplift in year one.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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PurpleLab
HQ: United States
Website
- Description: Provider of healthcare provider profiling and analytics solutions for the broader healthcare industry, including HealthNexus, a healthcare analytics platform that delivers real-world evidence to stakeholders to solve challenges faster and more cost-effectively.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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InBrain
HQ: United States
Website
- Description: Provider of a people-based insights and survey monetization platform that connects and rewards real people with surveys designed for them, facilitating research for market research firms and brands on monetizable mobile applications. Offers inBrain Survey Wall, Native Surveys™, Monetization API, Survey Wall Link (managed by inBrain’s AI), and iFrame by inBrain to deliver and display rewarded, relevant surveys.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full InBrain company profile →
Zadby
HQ: United States
Website
- Description: Provider of an online marketplace connecting advertisers, marketers, and brand managers with freelance video producers to create innovative product placement videos tailored for platforms like YouTube, AOL, and MySpace.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Zadby company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for VideoStorm
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to VideoStorm
2.2 - Growth funds investing in similar companies to VideoStorm
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4 - Top valuation comps for VideoStorm
4.2 - Public trading comparable groups for VideoStorm
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