Company profile: Appcues
1.1 - Company Overview
Company description
- Provider of a no-code platform to measure and improve product adoption by enabling non-technical teams to track and analyze product usage and publish in-app experiences, including onboarding tours, announcements, and surveys. Includes experience creation (flows, tooltips, slideouts, hotspots), personalization and targeting with reporting, user feedback collection (surveys, NPS), feature adoption support, and onboarding checklists.
Products and services
- Personalization and Targeting: Architects segment-targeted in-app experiences, timing delivery to specific user segments at appropriate moments and producing detailed reporting to measure impact across deployments
- In-app Experiences Creation: Engineers no-code in-app tours, onboarding flows, tooltips, announcements, and surveys, enabling teams to build and iterate without engineering support and publish changes within minutes
- Onboarding Flows Optimization: Develops checklist-driven welcome flows that personalize early steps and help new users reach the 'aha moment' more quickly through guided in-app onboarding
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Appcues
CleverTap
HQ: United States
Website
- Description: Provider of an all-in-one customer engagement platform to unlock customer lifetime value by orchestrating personalized experiences and lifecycle journeys using data analysis, segmentation, and automation. Offerings include IntelliNODE for testing journey variations, AI-driven Predictive Segmentation with real-time recommendations, multichannel campaign orchestration, and Clever.AI for insightful, prescriptive intelligence.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Customer Discovery Ninja
HQ: United States
Website
- Description: Provider of on-demand interviews with customers in your target market, enabling entrepreneurs to conduct customer discovery aligned with lean startup methodology.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Assentis
HQ: Switzerland
Website
- Description: Provider of customer communication management (CCM) software solutions for the financial services industry, maximizing client experience by improving the exchange of relevant, timely, and consistent information with clients across all channels; highly individualized.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Scout Labs
HQ: United States
Website
- Description: Provider of a web-based, collaborative platform and cutting-edge technology for companies and their agents to listen to and engage with customers online, finding signals in the noise to help teams build better products and stronger customer relationships.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
View full Scout Labs company profile →
Qmatic
HQ: United States
Website
- Description: Provider of customer journey technology solutions and insights, including Qmatic Experience Cloud and Qmatic Orchestra, plus queue and appointment management, virtual queuing, and business intelligence for real-time reporting. Helps organizations manage multiple service points, reduce wait times, and enhance customer and employee experiences across 120+ countries.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Qmatic company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Appcues
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Appcues
2.2 - Growth funds investing in similar companies to Appcues
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4 - Top valuation comps for Appcues
4.2 - Public trading comparable groups for Appcues
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