Company profile: AB Tasty
1.1 - Company Overview
Company description
- Provider of AI-driven experimentation, personalization, feature management, and product optimization solutions that help marketing, product, and technical teams launch better products faster and drive conversions, engagement, and revenue across all digital assets and channels. Offerings include A/B, multivariate, and multi-page testing across web, mobile, apps, and connected devices; server-side testing with feature flags; content personalization, intelligent search, product recommendations, and EmotionsAI.
Products and services
- Feature Experimentation: A feature-flag-based platform that delivers server-side A/B tests, manages feature releases with feature flags for risk-free rollouts, and enables quick, controlled feature toggling
- AB Tasty Web Experimentation: A cross-platform system that architects A/B, split, multivariate, and multi-page tests across web, mobile, apps, and connected devices to optimize user experiences
- Content Personalization: An AI-driven product that produces tailored experiences via segmentation and content targeting to enhance engagement and lift conversion rates
Key contacts
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Financial details
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1.2 - Competitors and similar companies to AB Tasty
dscout
HQ: United States
Website
- Description: Provider of remote experience research technology, with tools and services to recruit participants, run moderated and unmoderated methodologies, accelerate analysis, and create media-rich research deliverables. Products include Recruit for participant sourcing, Express for fast usability testing and media-rich surveys, Live for interviews with transcription, scheduling and note taking, and Diary for capturing real-world experiences over time.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Jama Software
HQ: United States
Website
- Description: Provider of a requirements management and traceability enterprise platform supporting the full product development lifecycle, managing operational and strategic elements for complex products and mission-critical software. Offerings include Jama Connect with Live Traceability and Traceability Scores, Jama Connect Interchange for Jira integration, Data Model Diagnostic services, and the Requirements Traceability Benchmark research.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Ryma Technology
HQ: Canada
Website
- Description: Provider of product management solutions, developing and selling processes, expertise and tools. Offerings include FeaturePlan, a central knowledge base for product information that facilitates collaboration and decision-making; IdeaScope, for capturing and organizing customer feedback; and consulting services to deploy product management processes and software tailored to client needs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Appsee
HQ: Israel
Website
- Description: Provider of a SaaS-based platform that enables companies to optimize their mobile applications, used by hundreds of companies across industries including travel, news, gaming, and real estate; founded in 2012 and based in Tel Aviv.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Appsee company profile →
Plexi
HQ: United States
Website
- Description: Provider of a design and animation tool for creating clickable prototypes without writing code.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Plexi company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for AB Tasty
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Description: ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████ ████████
Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to AB Tasty
2.2 - Growth funds investing in similar companies to AB Tasty
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4 - Top valuation comps for AB Tasty
4.2 - Public trading comparable groups for AB Tasty
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