Company profile: Mixpanel
1.1 - Company Overview
Company description
- Provider of self-serve product analytics that turn data into decisions, simplifying insights to measure product and marketing impact. Offers tools to analyze how and why people engage, convert, and retain in real time across mobile, web, and other platforms to improve user experience, plus session replay to identify patterns and user pain points.
Products and services
- Real-Time Cross-Device Behavior Analytics: Examines how and why people engage, convert, and retain across mobile, web, and other platforms to improve experience
- Product Analytics: Analyzes user behavior across mobile, web, and other platforms to understand engagement and conversion rates, self-serve
- Session Replay: Lets teams watch individual user sessions to identify patterns and understand pain points in behavior, session-level
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Mixpanel
SocialGrapple
HQ: United States
Website
- Description: Provider of social graph analytics for Twitter users, offering interactive charts and better data representation of Twitter statistics to compare different kinds of followers, track changes in follower counts, and access other analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Reflektion
HQ: United States
Website
- Description: Provider of an AI-powered personalization platform that listens to each individual shopper’s behavior, uses artificial intelligence to calculate preferences and intent, and responds to every interaction by delivering the most relevant content and products in real time across the digital touchpoints that matter.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Voxx Analytics
HQ: United States
Website
- Description: Provider of Big Data-driven influence analytics for life science companies, offering the Within3 Insights Management Platform to integrate and analyze insights and reduce reporting workload; a Disease Community Landscape service to identify key influencers and experts; and a Virtual Engagement Platform for efficient communication, faster market entry, and improved patient engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Spryng
HQ: The Netherlands
Website
- Description: Provider of SMS services to all sectors in the B2B market.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Spryng company profile →
Real Magnet
HQ: United States
Website
- Description: Provider of email and marketing automation platform that helps businesses attract, engage, and deliver email, marketing, social, and mobile campaigns, featuring intuitive design, seamless integration with leading CRMs, and a dedicated consultative team for smarter engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Real Magnet company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Mixpanel
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Mixpanel
2.2 - Growth funds investing in similar companies to Mixpanel
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4 - Top valuation comps for Mixpanel
4.2 - Public trading comparable groups for Mixpanel
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