Company profile: Acxiom
1.1 - Company Overview
Company description
- Provider of enterprise data, analytics and SaaS solutions, including data and identity management, customer identity and resolution across channels, data governance and privacy compliance, first-party data value creation, measurement and analytics, and data strategy, architecture and governance services to fuel data-driven results.
Products and services
- Data Strategy, Architecture & Governance Services: Standards-based services that create data roadmaps and develop models and standards for data collection, storage, and integration across the enterprise
- Customer Identity and Resolution Management: Enterprise-grade programs that recognize individuals across channels, ensuring relevant customer experiences and compliance with privacy regulations through accurate cross-channel identification
- Data & Identity Management Solutions: SaaS-based systems ensuring identity data completeness and accuracy, enabling personalized communications and consistent engagement across channels
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Acxiom
Mindsay
HQ: France
Website
- Description: Provider of a low-code and no-code conversational AI platform that helps companies deliver always-on, personalized customer service and simpler, more efficient customer interactions at scale.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Responsys
HQ: United States
Website
- Description: Provider of marketing cloud software and services that help brands manage digital relationships and deliver the right marketing across email, mobile, and the web, used by respected global brands via the Responsys Interact Marketing Cloud.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Revana
HQ: United States
Website
- Description: Provider of technology-enabled integrated sales and marketing solutions for digital demand generation, lead nurturing and qualification, customer acquisition, growth through cross-sell/up-sell and account management, retention and loyalty, sales advisory services, and advanced customer journey analytics to drive revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Innerscope Research
HQ: United States
Website
- Description: Provider of audience and consumer insights using neuroscience-informed biometrics, helping marketers and Fortune 500 clients optimize brands, products, and communications by measuring emotional engagement to better understand consumer decision-making.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Innerscope Research company profile →
Bealder
HQ: France
Website
- Description: Provider of beacon-based proximity marketing solutions for retail, venues, brands, and public spaces, offering a platform for real-time customer communication and route analysis with segmentation, campaign, analytics, and developer tools.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Bealder company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Acxiom
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Acxiom
2.2 - Growth funds investing in similar companies to Acxiom
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4 - Top valuation comps for Acxiom
4.2 - Public trading comparable groups for Acxiom
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