Company profile: Semcasting
1.1 - Company Overview
Company description
- Provider of data and audience targeting solutions for online home and business users. Its Smart Zones platform links mailboxes with modems to deliver cookie-free, privacy-compliant targeting with advanced data accuracy. Products include Smart Zones, Business Zones, Consumer Zones, MediaZones, SemData, and Site Visitor Attribution for IP-based audience creation, predictive modeling, first-party matching, and visitor analysis.
Products and services
- Semcasting Smart Zones: Converts CRM/prospect datasets into digital delivery points by linking mailboxes with modems, enabling cookie-less addressable targeting with precise IP matching for real-time display and advertising
- Semcasting Business Zones: Architects customized IP zones for business locations using predictive-modeling-based classification to sharpen targeting and campaign planning across enterprise audiences and sites
- Semcasting Consumer Zones: Creates customized IP zones for consumer targeting using IP-based predictive modeling to enhance audience reach and improve marketing efforts across online home users
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Semcasting
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Website
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- Rationale: This competitor operates in a highly similar market segment with overlapping features.
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Aileron Solutions
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V12
HQ: United States
Website
- Description: Provider of full-service data quality, data management, and business intelligence solutions, offering technologically advanced, customer-approved software to help companies identify, cleanse, standardize, match, analyze, and manage business and customer information, delivering a total database solution built on a solid data quality foundation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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RoyaltyRange
HQ: United Kingdom
Website
- Description: Provider of intellectual property royalty rate databases and tools. Offers the RoyaltyRange Database with detailed data on licensing transactions, royalty rates and licensing terms, plus over 50 standardized comparability factors covering Europe; a DEMPE Analytics Tool; a Service Fees Database for transfer pricing benchmarking; a Loan Interest Rates Database with credit ratings and interest rates; and a Credit Rating Estimation Tool (Altman Z-score).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Semcasting
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Semcasting
2.2 - Growth funds investing in similar companies to Semcasting
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4 - Top valuation comps for Semcasting
4.2 - Public trading comparable groups for Semcasting
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