Company profile: AppLovin
1.1 - Company Overview
Company description
- Provider of end-to-end software and AI solutions that help businesses of every size reach, monetize, and grow global audiences, including AppDiscovery for automated user acquisition across mobile and CTV, MAX for ad mediation and revenue optimization via high-value bidders, and SparkLabs, an in-house creative agency producing AI-enhanced ads for mobile and CTV.
Products and services
- MAX: A network-integrated ad mediation product that optimizes ad revenue by connecting to a network of high-value bidders and offering tools for advanced ad optimizations
- AppDiscovery: A multi-channel user acquisition platform that architects automated campaigns, targeting high-value users across mobile and CTV channels
- SparkLabs: An AI-enhanced in-house creative agency that produces engaging ads for mobile and CTV, utilizing AI to enhance creative production
Key contacts
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Financial details
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1.2 - Competitors and similar companies to AppLovin
Magnify
HQ: United States
Website
- Description: Provider of cloud-based video curation and content sorting solutions that enable websites to curate, upload, aggregate, and sort video by relevance and context for users; employs search engine optimization and marketing to monetize video content and place ads relevant to individual consumers.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Social Express
HQ: Belgium
Website
- Description: Provider of real-time social media reporting solutions enabling corporate managers and executives to make better business decisions by helping teams tell stories with their data in minutes.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Socialbakers
HQ: Czech Republic
Website
- Description: Provider of an AI-powered social media marketing platform trusted by enterprise brands and SMBs. Offerings include Emplifi Social Marketing Cloud for content scheduling, publishing and analytics; Emplifi Social Commerce Cloud for personalized experiences, live video shopping and customer care; Emplifi Service Cloud with chatbots and analytics; Voice of the Customer, community management, and powerful cross-platform analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Reveall
HQ: The Netherlands
Website
- Description: Provider of a B2B customer insights SaaS platform that helps product teams gather, organize, analyze, and share learnings from customer research and feedback, featuring tools to analyze qualitative data like quantitative data and an AI-powered product discovery solution that automates discovery to enable faster, better product decisions with reduced development cost.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Sherpa Digital Media
HQ: United States
Website
- Description: Provider of an extensible, data-driven enterprise streaming video platform that consolidates live and on-demand content into a single system of record. Offers Sherpa Stream for webinars, webcasts, and virtual events; virtual event tools (multi-presenter, viewing parties, breakout rooms); secure video hosting with branding and analytics; production support; town halls & webcasts; and custom development.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Sherpa Digital Media company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for AppLovin
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to AppLovin
2.2 - Growth funds investing in similar companies to AppLovin
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4 - Top valuation comps for AppLovin
4.2 - Public trading comparable groups for AppLovin
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