Company profile: Outbrain
1.1 - Company Overview
Company description
- Provider of a recommendation and advertising platform for the open web that connects advertisers with consumers and offers performance-driven bidding, interest- and intent-based prediction, and video, display, and native formats. Also provides publishers with sustainable monetization via a direct demand suite optimized by Smartlogic, audience development tools, and total revenue optimization.
Products and services
- Data & Prediction: Engineers machine-learning-driven models leveraging consumer interest and intent data to forecast marketing outcomes and connect advertisers to open-web audiences, algorithmic-grade
- Performance Driven Advertising: Delivers enterprise-grade bidding systems that enable advertisers to achieve superior return on ad spend through efficient bid optimization across campaigns on the open web
- Sustainable Monetization for Publishers: Supplies publisher-grade revenue systems through a direct demand suite optimized by Smartlogic technology to deliver monetization on the open web
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Outbrain
Locals
HQ: United States
Website
- Description: Provider of a platform and tools that enable creators to build subscription-based communities, earn directly from supporters, focus on creating content, moderate their communities, and interact with supporters, offering exclusive content and a consistent subscription income stream without fear of censorship or deplatforming.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Smodin
HQ: United States
Website
- Description: Provider of multilingual, AI-driven tools for students, including writing assistance and an AI writer, AI-powered research tools with comprehensive results, a text rewriter, plagiarism checker, and detailed answers across subjects to address learning difficulties and boost productivity.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ppi Media
HQ: Germany
Website
- Description: Provider of publishing workflow software for daily newspapers, magazines, corporate publishers, corporations and medium-sized companies, covering end-to-end print and digital production. Suite includes CX Fusion (cross-channel CMS-InDesign integration), AdSelf (self-service classified ads), PlanPag (page planning and ad placement), AdMan (ad production control), AdX (cross-media campaigns) and AdPag (automated ad pagination).
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Brainjolt Media
HQ: United States
Website
- Description: Provider of engagement agency and media services, operating 32 owned and operated brands that drive cross-platform engagement and deliver 1.5 billion monthly ad impressions. Offers audience insights on shopping behaviors and interests, uses Google Analytics to improve user experience, leverages Google AdWords remarketing for re-engagement, and participates in the Amazon Associates Program.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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RadiantGrid
HQ: United States
Website
- Description: Provider of enterprise-class media transformation and workflow software, backed by a management team with long Media & Entertainment market experience and supported by a solid product development team credited with many major desktop and server-based products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full RadiantGrid company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Outbrain
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Outbrain
2.2 - Growth funds investing in similar companies to Outbrain
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4 - Top valuation comps for Outbrain
4.2 - Public trading comparable groups for Outbrain
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