Company profile: Semrush
1.1 - Company Overview
Company description
- Provider of an online visibility management and content marketing SaaS platform delivering insights to build, manage, and measure campaigns across all marketing channels. Offers SEO tools for keyword research, site audits, and rank tracking; content ideation and optimization; competitor advertising research and PPC management; social media scheduling, performance tracking, and AI content generation; and local SEO for listings, Google Business Profiles, reviews, and local rankings.
Products and services
- SEO Toolkit (SaaS-based): Engineers keyword research, performs site audits, and tracks search engine rankings to help businesses build, manage, and measure campaigns across all marketing channels
- Advertising Toolkit (multi-channel): Researches competitors’ advertising strategies and manages PPC campaigns, enabling companies in any industry to build, manage, and measure paid campaigns across marketing channels
- Content Marketing Platform (SaaS-based): Generates content ideas, creates SEO-rich briefs, and optimizes content, helping marketing professionals secure measurable results from online marketing and manage campaigns across all channels
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Semrush
Tinyclues
HQ: France
Website
- Description: Provider of a solution that allows brands to scale their customer marketing by predicting unexpressed customer demand.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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EngageSciences
HQ: United Kingdom
Website
- Description: Provider of a marketing engagement platform that collects first party data at enormous scale on behalf of brands and media companies, helping brands make their best fans their best marketers, everywhere.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Frontify
HQ: Switzerland
Website
- Description: Provider of a cloud-based brand management platform that centralizes brand assets, guidelines, and identity for creators and collaborators. Includes digital asset management, brand guidelines sharing, an analytics dashboard for asset usage and performance, template usage tracking, and a developer platform for custom content blocks and integrations via the Frontify Brand SDK.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Frontify company profile →
Mailjet
HQ: France
Website
- Description: Provider of a real-time cloud emailing platform for marketing and transactional emails, offering analytics and intelligent APIs; tools to design, send, personalize, segment, A/B test, and track campaigns; real-time monitoring of transactional emails; SMS marketing; email validation; deliverability services with reputation management; and an AI subject line generator to improve open rates.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Mailjet company profile →
DemandJump
HQ: United States
Website
- Description: Provider of AI-driven customer acquisition software that gives marketers a holistic, actionable view of competitive digital data to uncover new sources of growth online, with offerings including content marketing planning with search-based briefs, content strategy, pillar-based marketing to improve search rankings, SEO keyword research, and website content.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full DemandJump company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Semrush
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Semrush
2.2 - Growth funds investing in similar companies to Semrush
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4 - Top valuation comps for Semrush
4.2 - Public trading comparable groups for Semrush
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