Company profile: Upwave
1.1 - Company Overview
Company description
- Provider of a unified cross-media brand marketing measurement platform for brands, agencies, and publishers, delivering real-time insights and optimization across CTV, digital, social, linear, and addressable channels, plus daily-updated results, data visualization, optimization recommendations, on-target profiles and reach verification, and downloadable results.
Products and services
- On-Target Profiles and Reach: Confirms on-target campaign reach and supplies detailed audience demographics and behavior data to validate delivery quality across channels
- Optimization Recommendations: Offers data-driven recommendations for campaign adjustments based on performance data, enabling ongoing optimization of brand advertising across measured channels
- Unified Cross-Media Measurement Platform: Delivers real-time measurement and optimization across CTV, Digital, Social, Linear, and Addressable advertising for brand campaigns, enabling immediate performance insights
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Upwave
My Opinions
HQ: Australia
Website
- Description: Provider of Australia's No1 paid survey website.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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PaperShare
HQ: United States
Website
- Description: Provider of a content marketing cloud that enables real-time distribution and delivers leads from content. The platform places content at the center of customer acquisition and lets companies publish with one click across marketing channels, including blogs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Meronimi
HQ: United Kingdom
Website
- Description: Provider of supplier-focused social media monitoring and reporting, delivering deep insights into supplier behaviors, activities, and up-to-the-minute news for clients in financial services, healthcare, technology, government, and outsourcing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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MessageGears
HQ: United States
Website
- Description: Provider of a warehouse-native customer engagement platform for enterprise brands, enabling personalized, real-time cross-channel interactions via direct connections to modern data warehouses. Offerings include MessageGears Platform for segmentation, personalization, and delivery, and MessageGears Segment to build custom audiences and journeys using live data without syncing, with support for warehouses like Snowflake.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Authintic
HQ: Canada
Website
- Description: Provider of analytics and technology solutions leveraging social data to help retailers drive sales revenue.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Upwave
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Upwave
2.2 - Growth funds investing in similar companies to Upwave
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4 - Top valuation comps for Upwave
4.2 - Public trading comparable groups for Upwave
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