Company profile: Hootsuite
1.1 - Company Overview
Company description
- Provider of a social media management platform that lets businesses create, schedule, publish, and manage content and ad campaigns across multiple networks from a single dashboard. Includes analytics and advanced analytics to track performance, ROI, and engagement, plus a unified inbox to manage messages and comments with automated routing and chatbot integrations.
Products and services
- Hootsuite Platform: Cross-platform system to create, schedule, publish, and monitor content and ad campaigns across multiple networks from a single dashboard, streamlining marketing, sales, and customer service
- Hootsuite Advanced Analytics: Granular analytics component delivering in-depth social media analytics to track performance, engagement, and ROI across platforms with cross-network visibility for comprehensive measurement
- Hootsuite Inbox: Omni-channel unified inbox that consolidates messages and comments from multiple social platforms, incorporating automated routing and chatbot integrations to streamline customer service workflows
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Hootsuite
Authority Labs
HQ: United States
Website
- Description: Provider of search engine rank monitoring services for SMBs, web development shops, and internet marketing consultants and agencies, offering keyword-based SEO performance tracking, local, mobile, and global rank tracking, daily SERP data via an SEO data API for BI integration, and reports that recover 'not provided' keywords.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Shot pipeline
HQ: United States
Website
- Description: Provider of AI-powered contextual imagery solutions to deliver the right image for every marketing moment, from your image library or ours. Helps identify your customer and match imagery to audience targeting to drive customer experience and attention across nearly 10 billion screens.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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ContentKing
HQ: The Netherlands
Website
- Description: Provider of cloud-based, real-time SEO auditing and website monitoring with change management to improve and maintain search engine visibility, helping digital marketers identify and remedy issues before they affect visitors or search engines.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Velocify
HQ: United States
Website
- Description: Provider of sales acceleration software that helps high-velocity sales teams turn more prospects into customers. Used by more than 1,500 companies to streamline, automate, and optimize sales processes, delivering a prescriptive approach to selling and surfacing actionable performance insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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180byTwo
HQ: United States
Website
- Description: Provider of marketing and advertising intelligence, offering proprietary, privacy-compliant global B2B data (intent, technographic, firmographic, contact) for precise targeting; programmatic audiences and multichannel campaigns; demand generation with lead qualification via content syndication and programmatic; search engine marketing and optimization; a marketing cloud with analytics; and BDR/SDR-as-a-service with multilingual prospecting.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full 180byTwo company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Hootsuite
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Hootsuite
2.2 - Growth funds investing in similar companies to Hootsuite
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4 - Top valuation comps for Hootsuite
4.2 - Public trading comparable groups for Hootsuite
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