Company profile: Freshpaint
1.1 - Company Overview
Company description
- Provider of a data platform that collects customer data to facilitate marketing, connecting site and app data to marketing and analytics tools with one-click integrations. Offers a HIPAA-compliant healthcare marketing platform, Web Tracker Manager, server-side connections to control data sharing, Autotrack and precision tracking of visitor actions, and data pipeline management with a SQL engine.
Products and services
- HIPAA-Compliant Data Platform: Delivers a HIPAA-compliant system that collects customer data, connects site or app data to marketing and analytics tools with one-click integrations, and automates tedious engineering work
- Server-Side Connections: Builds server-side connections that replace website tracking technologies to control visitor and patient data sharing, improving how site or app data is relayed to marketing and analytics tools
- Web Tracker Manager: Architects a HIPAA-compliant monitoring and management system for web trackers installed across a website, maintaining compliance for visitor and patient data
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Freshpaint
Connectivity
HQ: United States
Website
- Description: Provider of customer intelligence and engagement solutions enabling businesses of all sizes to identify their best customers, understand customer opinions, recognize their competition, and pinpoint customer segments, areas of concentration, and future growth opportunities.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Splash
HQ: United States
Website
- Description: Provider of tools for event marketers and field marketing teams to design, create, and execute virtual, in-person, and hybrid event programs and digital experiences that are on-brand, measurable, repeatable, and compliant, engaging attendees and driving business value.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Flyswat
HQ: United States
Website
- Description: Provider of technology that creates links to Internet content and commerce services on any Web site.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Dynamicweb
HQ: Denmark
Website
- Description: Provider of an all-in-one platform for content management, ecommerce, digital marketing and integration. Offers the DynamicWeb Commerce Suite unifying ecommerce, CMS, PIM and marketing; a headless CMS; DynamicWeb Swift for no-/low-code ecommerce; integrated marketing; and ERP & CRM integrations, including Microsoft Dynamics, for real-time data sync and faster implementation, including configuration for complex selling.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Dynamicweb company profile →
PebblePost
HQ: United States
Website
- Description: Provider of a digital-to-direct mail marketing platform that transforms online interest and intent data into targeted, relevant direct mail that drives conversions. Offers Programmatic Direct Mail, the PebblePost Graph to connect first-party household, online intent, and transaction data, a unified platform with optimization and automated workflows, customer engagement and retargeting, and reporting and measurement across channels.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full PebblePost company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Freshpaint
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Freshpaint
2.2 - Growth funds investing in similar companies to Freshpaint
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4 - Top valuation comps for Freshpaint
4.2 - Public trading comparable groups for Freshpaint
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