Company profile: Vendasta
1.1 - Company Overview
Company description
- Provider of an end-to-end e-commerce platform for small companies, featuring a white-label marketplace of 250+ products and services, lead generation and go-to-market tools, billing, fulfillment, and task management. Offers marketing automation, sales & CRM, merchant services (payment processing and invoicing), project management, and workflow automations, enabling agencies to rebrand and resell solutions to local businesses.
Products and services
- Marketing Automation: Delivers automated tools to run email campaigns and social media posts, streamlining operations and improving efficiency for local businesses
- Sales & CRM: Supplies a CRM-based system to manage sales processes, track leads, and maintain customer relationships for small companies and local businesses
- Vendasta Marketplace: Offers a white-labelable marketplace platform with over 250 products and services tailored for local businesses, enabling agencies to rebrand and resell these systems.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Vendasta
Trend
HQ: United States
Website
- Description: Provider of a curated marketing platform and marketplace that connects brands with content creators and social media influencers to create exclusive, high-quality user-generated content and drive targeted exposure. Experience includes collaborations with Chameleon Cold-Brew, Health-Ade Kombucha, and FabFitFun.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Locu
HQ: United States
Website
- Description: Provider of a platform that helps local businesses be found online by adding their street address, phone number, hours of operation, and menus/service lists, getting them on the map in front of over 200 million potential customers and reducing the need to use multiple sites to manage business listings and showcase products.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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e-Rewards
HQ: United States
Website
- Description: Provider of permission-based digital data collection and reporting, enabling members to earn points by participating in surveys, quick polls, product testing, and real-world missions. Points can be redeemed for rewards from select brands. Offers diverse topics across news, TV shows, and brands, and uses the latest data security technology, sharing responses only with the survey sponsor.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Trader
HQ: Canada
Website
- Description: Provider of print and online publishing in Canada, formed in June 2006 through the integration of Classified Media (Canada) Holdings Inc. (Trader Canada) and Trader Media Corporation (TMC), and acquired by Yellow Media Inc. that same year.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Cognesia
HQ: United Kingdom
Website
- Description: Provider of modular, tailorable decision support tools to help companies improve online conversion, offering content personalisation to ensure the right content is presented to users and MVT testing software.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Cognesia company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Vendasta
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Vendasta
2.2 - Growth funds investing in similar companies to Vendasta
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4 - Top valuation comps for Vendasta
4.2 - Public trading comparable groups for Vendasta
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