Company profile: Brandtech Group
1.1 - Company Overview
Company description
- Provider of marketing technology that helps brands market better, faster and cheaper, incl: Pencil, a generative AI ad platform for ad creation and performance prediction; Oliver, in-house digital marketing; Jellyfish, digital/performance marketing with Share of Model to track brand perception in Gen AI; Gravity Road, Gen AI content and innovation; Collectively, influencer marketing; Brandtech Consulting, strategic innovation.
Products and services
- Jellyfish: A digital and performance marketing company that developed the Share of Model platform to track brand perception by Gen AI platforms
- Oliver: Constructs in-house digital marketing capabilities for global brands, focusing on generative AI through in-house studios
- Pencil: A generative AI marketing platform that creates ads and predicts performance, used by over 5,000 brands with $1 billion in media spend
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Brandtech Group
Feathr
HQ: United States
Website
- Description: Provider of a martech SaaS marketing automation platform for nonprofits, including charities and associations. Offers email marketing, display and social advertising campaigns, website analytics, landing pages and forms, nonprofit-specific templates and workflows, conversion tracking, and advanced reporting—all in one place.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Glimpzit
HQ: United States
Website
- Description: Provider of a machine-learning platform for marketers that analyzes unstructured data (pictures, videos and text) to enable companies to auto create marketing content that appeals to customers on a truly emotional level; AI for customer intelligence.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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System1
HQ: United States
Website
- Description: Provider of technology and marketing solutions that identify and unlock consumer intent, using a best-in-class platform to build and grow brands and businesses across Publishing, Search, and Applications & Services.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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PushWizard
HQ: United States
Website
- Description: Provider of a push notification delivery and analytics platform enabling users to send unlimited push notifications across multiple platforms for free, supporting throughput of up to 300 million messages per hour and offering detailed analytics on application usage.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Networked Insights
HQ: United States
Website
- Description: Provider of analytics that enable companies to make data-driven marketing decisions and improve media efficiency, resulting in optimal marketing spend. Used by customers including MTV, Samsung, Kraft, RIM, MillerCoors, Group M, MediaBrands, Starcom, and Mediavest.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Networked Insights company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Brandtech Group
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Brandtech Group
2.2 - Growth funds investing in similar companies to Brandtech Group
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4 - Top valuation comps for Brandtech Group
4.2 - Public trading comparable groups for Brandtech Group
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