Company profile: Act-On
1.1 - Company Overview
Company description
- Provider of a cloud-based integrated marketing platform for midsized businesses, delivering marketing automation across email, SMS, social, and CRM. Offers tools for lead generation, lead scoring and segmentation, analytics, omnichannel customer engagement, native SMS marketing with behavioral tracking and automated workflows, landing pages and forms, and social media listening, publishing, scheduling, and measurement.
Products and services
- Omnichannel Marketing Automation: Cloud-based, automates engagement across email, SMS, and CRM actions, unifying execution for brand awareness, demand generation, retention, and loyalty within an integrated marketing workspace
- First-Class Native SMS Marketing Support: Native, delivers domestic and international SMS sending, behavioral tracking, and automated workflows for text messaging campaigns across regions and audiences
- Marketing Automation Solutions: Integrated, supplies tools for lead generation, lead scoring, and analytics, supporting omnichannel functions like SMS marketing and social media to produce measurable campaigns for midsized businesses.
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Act-On
Vovici
HQ: United States
Website
- Description: Provider of SaaS Voice of the Customer technology solutions, including survey management, panel management, and community tools to help organizations engage customers and employees, gather insights, and turn feedback into action to increase customer loyalty.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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BrandMuscle
HQ: United States
Website
- Description: Provider of integrated local and channel marketing platform and services that simplify and scale brand impact, including campaign compliance solutions with customizable templates and vendor integrations, fund and grant management, expert compliance review, custom creative development, and a brand-approved asset library with content management.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full BrandMuscle company profile →
NetReflector
HQ: United States
Website
- Description: Provider of customer experience solutions and software, including a CX platform that centralizes data collection, understanding, design, and action; customer and employee experience programs; product and brand experience services to gather insights and address issues; and tailored research solutions using qualitative and quantitative methodologies.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full NetReflector company profile →
Peanut Labs
HQ: United States
Website
- Description: Provider of online market research, social monetization, and advertising services, helping publishers maximize earnings by connecting online consumers with companies seeking insights and engagement.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Peanut Labs company profile →
Azira
HQ: United States
Website
- Description: Provider of privacy-safe consumer behavior data for actionable business insights.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Azira company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Act-On
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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Key Products: ████████, ████████, ████████, ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Act-On
2.2 - Growth funds investing in similar companies to Act-On
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4 - Top valuation comps for Act-On
4.2 - Public trading comparable groups for Act-On
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