Company profile: PathFactory
1.1 - Company Overview
Company description
- Provider of B2B content insight and activation platforms that power personalized content experiences across the buyer journey, AI-powered recommendations for ABM, revenue intelligence, and unified analytics. Includes virtual event experiences and a Salesforce-based sales solution for tailored content journeys and engagement tracking.
Products and services
- Content Experiences: Architects on-demand, personalized content experiences spanning the entire buyer journey, enabling binge consumption of relevant information to remove friction and accelerate a more efficient buying process
- Content AI & Automation: Engineers AI-powered ABM personalization by recommending the most relevant content to each buyer, automatically accelerating deal velocity and guiding progression across unique purchase paths
- Revenue Intelligence: Produces account-level insights by tracking content influence on pipeline and account health, correlating exactly what each buyer consumes to uncover hidden revenue opportunities along the path to purchase
Key contacts
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Financial details
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1.2 - Competitors and similar companies to PathFactory
Ready Group
HQ: United States
Website
- Description: Provider of strategic marketing solutions to automotive retailers, distributors, and manufacturers, focused solely on the automotive industry. Known for driving measurable results for more than 23 years, with expertise aligned to unleash the shear power of AutoAlert data.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Meteor Solutions
HQ: United States
Website
- Description: Provider of a social audience marketing suite that enables brands to identify and activate their influencers and biggest fans in real time, powered by the patent-pending Tag &Trace engine that tracks content as it is passed along and identifies the social audience.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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MailCharts
HQ: United States
Website
- Description: Provider of email and SMS campaign intelligence for marketing strategies, offering advanced email search, tracking and analysis of email journeys and examples, brand and group overviews, comparison and benchmarking of email metrics, and reports on sending behavior, subject lines, promotions, and benchmarks to optimize lifecycle marketing programs.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Wrapidity
HQ: United Kingdom
Website
- Description: Provider of web data extraction technology that turns unstructured and semi-structured web content into structured data (relational, JSON, RDF). Offers automatic extraction from millions of websites to build highly structured databases, specialized AI for autonomous exploration, classification and context-aware entity recognition, and services for automatic wrapper induction, repair, and maintenance without supervision.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Wrapidity company profile →
ListenLoop
HQ: United States
Website
- Description: Provider of advertising software that complements ABM, enabling precise delivery of display/banner ads to selected accounts in a few steps. Offers Integrate Platform SaaS to integrate marketing channels and convert data into revenue, Mobile Connect for compliant contact capture, professional services for ABM best practices, and a marketplace delivering qualified leads.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full ListenLoop company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for PathFactory
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to PathFactory
2.2 - Growth funds investing in similar companies to PathFactory
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4 - Top valuation comps for PathFactory
4.2 - Public trading comparable groups for PathFactory
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