Company profile: Demandbase
1.1 - Company Overview
Company description
- Provider of AI-powered B2B go-to-market solutions that align sales and marketing using company and Demandbase data to identify, engage, and focus on accounts likely to buy. Offerings include Demandbase One, ABM/ABX, B2B advertising, B2B data and analytics, sales intelligence, and first-party data services.
Products and services
- Demandbase One: An AI-powered, enterprise-grade Go-to-Market platform that identifies opportunities and orchestrates sales and marketing efforts by aligning your data with Demandbase data to focus on accounts likely to buy
- ABM/ABX: A custom-engineered account-based marketing and experience system that architects targeted marketing strategies to engage specific accounts, facilitating coordinated efforts across sales and marketing
- Sales Intelligence: A data-enriched, industrial-grade set of tools and insights that equips sales teams with key account information to enhance sales strategies and operations
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Demandbase
GrowthLoop
HQ: United States
Website
- Description: Provider of composable CDP and data activation software that turns cloud customer data into intelligent segments and cross-channel journeys. Offers Audience Builder (no SQL), Experimentation and Measurement, and a Generative Tools Suite for personalized content. Helps marketers orchestrate targeted campaigns, integrate segments with marketing and sales tools, and generate leads and increase sales.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Socialbakers
HQ: Czech Republic
Website
- Description: Provider of an AI-powered social media marketing platform trusted by enterprise brands and SMBs. Offerings include Emplifi Social Marketing Cloud for content scheduling, publishing and analytics; Emplifi Social Commerce Cloud for personalized experiences, live video shopping and customer care; Emplifi Service Cloud with chatbots and analytics; Voice of the Customer, community management, and powerful cross-platform analytics.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Pulsar
HQ: United States
Website
- Description: Provider of an audience intelligence and social intelligence platform and research consultancy, reinventing social media monitoring (TRAC), customer service (FLOW) and enterprise collaboration (TEAM). Helps brands go beyond keyword tracking to map audiences, track how content spreads, and manage teams to engage effectively with customers on social media.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Inlead
HQ: France
Website
- Description: Provider of a tool for franchises and their members to manage geolocated e-advertising campaigns, including campaign implementation, automatic activation, monitoring, and final reporting, with point-of-sale personalization.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Inlead company profile →
Throtle
HQ: United States
Website
- Description: Provider of healthcare identity resolution solutions that combine online and offline data to build comprehensive identity graphs for accurate targeting and personalization. Offers data activation/onboarding to connect offline data to online IDs, closed-loop reporting and measurement, and clean room collaboration for privacy-compliant marketing across channels and devices.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
View full Throtle company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Demandbase
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Buyer group 2: ████████ ████████
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Demandbase
2.2 - Growth funds investing in similar companies to Demandbase
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4 - Top valuation comps for Demandbase
4.2 - Public trading comparable groups for Demandbase
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