Company profile: MotiveMetrics
1.1 - Company Overview
Company description
- Provider of an AI, machine learning, and NLP-powered marketing platform that optimizes paid search by understanding audience motivations and aligning messaging to intent. Offers SmartMap for campaign structuring, SmartAd for scalable ad generation and optimization, SmartKeyword for keyword management, DataLab analytics, and Content Gap Analysis.
Products and services
- +AI Marketing Platform: An enterprise-grade system leveraging AI, Machine Learning, and Natural Language Processing to optimize paid search by understanding audience motivations, aligning messaging to intent, and improving data caliber for targeted queries
- SmartAd: A scalable platform that generates, deploys, and optimizes ads at scale using AI and machine learning, personalizing creatives by search intent and buying motivation to enhance performance
- SmartMap: An algorithmic tool that automatically architects and deploys optimal campaign structures, organizing keywords and ads into thematically coherent ad groups to maximize paid search performance
Key contacts
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Financial details
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1.2 - Competitors and similar companies to MotiveMetrics
Feathr
HQ: United States
Website
- Description: Provider of a martech SaaS marketing automation platform for nonprofits, including charities and associations. Offers email marketing, display and social advertising campaigns, website analytics, landing pages and forms, nonprofit-specific templates and workflows, conversion tracking, and advanced reporting—all in one place.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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GTX Messaging
HQ: Germany
Website
- Description: Provider of tailored mobile messaging solutions: SMS Gateway API for sending and receiving via well-documented APIs; SMS Webtool for easy sending; enterprise messaging with integration and consultation; RCS Business Messaging with multimedia (available in certain countries); IceWarp SMS Broadcast from email clients; EasyNotify for Shopware automated SMS alerts.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Onzu
HQ: Germany
Website
- Description: Provider of a data-driven platform for contextual content marketing.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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Sailthru
HQ: United States
Website
- Description: Provider of marketing automation and personalization solutions for modern marketers, managing over 1.6Bn global consumer profiles. Offers high-performance email campaign and journey management, personalized SMS, mobile push/in-app messaging and app experiences, real-time web personalization, zero- and first-party data–driven journeys via Marigold Grow, and APIs/integrations for SMS, in-store, social, direct mail, and loyalty.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Sailthru company profile →
Boxcar
HQ: France
Website
- Description: Provider of a universal push notification platform for developers and an iOS notification app for news addicts, delivering real-time push notifications for the services you love.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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View full Boxcar company profile →
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for MotiveMetrics
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to MotiveMetrics
2.2 - Growth funds investing in similar companies to MotiveMetrics
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4 - Top valuation comps for MotiveMetrics
4.2 - Public trading comparable groups for MotiveMetrics
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