Company profile: Keen Decision Systems
1.1 - Company Overview
Company description
- Provider of a Software-as-a-Service platform that helps marketers make data-driven decisions by bridging marketing and finance, using Bayesian methods for adaptive marketing mix modeling to accurately calculate financial contribution across channels, and offering real-time scenario planning and quarterly forecasting to optimize investments and maximize profitability and revenue.
Products and services
- Financial Contribution Calculation: SaaS-based resource that accurately calculates financial contribution across all marketing channels, bridging marketing and finance to enable marketers to maximize profitability, revenue, and optimize investment decisions
- Adaptive Marketing Mix Modeling: Bayesian-driven system that architects adaptive marketing mix modeling to support data-driven decisions, producing cross-channel financial impact estimates that guide optimization of marketing investments
- Scenario Planning and Quarterly Forecasting: Real-time module that delivers scenario planning and quarterly forecasting, enabling marketers to optimize investments and plan allocations maximizing profitability and revenue across all marketing channels
Key contacts
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Financial details
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1.2 - Competitors and similar companies to Keen Decision Systems
Customer Portfolios
HQ: United States
Website
- Description: Provider of a hosted technology solution for Total Customer Monetization, including a Customer Data Platform integrating first-party online and offline data for targeted marketing, analytical tools to segment customers and forecast future value, automated lifecycle marketing across channels, Portfolio Pathing, Portfolio Value Statement, and the Portfolio Lifecycle framework.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
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- Total funding raised: $●●●m
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Survey Sampling
HQ: United States
Website
- Description: Provider of global data solutions and technology for consumer and B2B survey research, reaching participants in 90+ countries via internet, telephone, mobile, and mixed access. Offers massive audience access, flexible expert assistance, data science–driven survey design and analytics, a suite for buying sample, authoring surveys, and visualizing results, connected data services, and custom audience activation.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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- Acquisitions: ●●
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BriteVerify
HQ: United States
Website
- Description: Provider of email and contact information verification, offering real-time and bulk APIs to validate email addresses, phone numbers, and mailing addresses at data entry and across databases. Includes list validation to remove invalid or risky emails, phone verification in the U.S. and Canada with mobile/landline/VOIP identification, and custom integrations to automate verification.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
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inSided
HQ: The Netherlands
Website
- Description: Provider of an enterprise-level, cloud-based community platform that scales customer self-service and powers customer success for high-growth companies. Offers tools to build, integrate, and manage branded communities across digital touchpoints and devices, including discussions, events, a knowledge base, in-app embeddables, product feedback and ideation, product communication, and integrations with Gainsight, Salesforce, and Zendesk.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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Socializer
HQ: Germany
Website
- Description: Provider of a communication solution that combines new privacy and security features with superior AI technology.
- Rationale: This competitor operates in a highly similar market segment with overlapping features.
- Company type: Private company
- Employees: ●●●●●
- Total funding raised: $●●●m
- Backers: ●●●●●●●●●●
- Acquisitions: ●●
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2.M&A buyers
2.1 Potential strategic acquirers in the sector
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2.2 - Strategic buyer groups for Keen Decision Systems
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Buyer group 3: ████████ ████████
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3. Investors and private equity firms
3.1 - Buyout funds investing in similar companies to Keen Decision Systems
2.2 - Growth funds investing in similar companies to Keen Decision Systems
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4 - Top valuation comps for Keen Decision Systems
4.2 - Public trading comparable groups for Keen Decision Systems
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